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touchpoint pulled them back, and what that was worth over five years. One, they’re more likely to remember at least how the story made them feel, and the other, they won’t remember it at all. Research shows that 88% of people trust recommendations from friends and family more than any other form of advertising. Why? Because those recommendations come wrapped in real experiences, real stories, and from real people. Story makes the abstract concrete. It keeps existing customers engaged, builds a connection with them, gives them something worth sharing with others, and helps prospects see themselves working with you. Generic content may as well be invisible. But personal stories are what people want. That’s exactly why we weave ghostwritten personal stories and other content into the newsletters we create for clients and ourselves. Our best-performing content at Newsletter Pro has always been real, personal stories. Customers won’t remember the bullet points from your brochure, but they will remember how you handled a tough situation, helped someone like them, how you made them feel, or bounced back from a mistake. The lesson: Story is the shortcut to trust. And trust is everything in business today.
Here’s what I want you to do:
Call us at (208) 297-5700 or email me directly at Shaun.Buck@newsletterpro.com and tell us which of these 15 lessons hit home for you. We’ll schedule a 30-minute call to look at your business, identify where you’re losing customers (or revenue), and map out exactly what it would take to fix it. No pressure. No hard sell. Just a conversation about whether what we do can help you keep more of the customers you work so hard to get.
Be real. Share genuine stories. Let your values show.
Sound fair?
Here’s What These 15 Lessons Taught Me Over 15 years, I’ve learned that the most expensive mistake businesses make isn’t failing to get new customers. It’s failing to keep the ones they already have. You can have the best product, the strongest team, and a brilliant strategy, but if customers forget you exist between purchases, none of it matters. That’s exactly why Newsletter Pro exists. We solve the problem almost every business has but most don’t realize: consistent, valuable communication that keeps you top of mind without requiring you to do the work. If you’re reading this and thinking, “I’m making one or more of these mistakes right now,” you probably are. The good news? They’re all fixable. The better news? You don’t have to figure it out alone.
If you’re serious about making 2026 your best year for retention, referrals, and revenue growth, let’s talk. We’ve been doing this for 15 years. We know what works. And we’d love to help you implement it.
–Shaun
P.S. If you made it through all 15 lessons, you're already ahead of most business owners. The question is: What are you going to do about it? Book a call. Let's figure it out together.
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Building Relationships to Help Small Businesses Succeed.
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