Community News C WOMEN CEO’S SHARE CHALLENGES AND HOW TO OVERCOME THEM
By Dean Swanson, volunteer Certified SCORE Mentor and former SCORE Chapter Chair, District Director, and Regional Vice President for the North West Region I n my recent business column, I urged more women to consider the opportunities of starting your own business. Now I want to share what women CEOs have identified as some of their most prominent challenges that they have faced, and how they overcame them as reported by Brett Farmiloe, one of SCORE’s content partners. He is also the Founder & CEO of Markitors, a digital marketing company that connects small businesses to customers through organic search. He enjoys converting insights from small business owners into high-quality articles for brands. To help women entrepreneurs and small business owners overcome their challenges, he asked founders and CEOs this question for their best advice. Here are some of what he found out. Finding the Right Network Audrey Hutnick, Smallwave Marketing shared this. After hundreds of hours spent at various networking groups, I struggled as a woman to find a community where I felt I truly belonged. Time and again, I was told that I was too young and inexperienced or looked down upon because I was a woman networking in an older man’s world. This challenge disappeared as soon as I found a group called Women Belong. Even the name told me I was in the right place. As soon as I tapped into a community with other strong and empowered female leaders, I knew I was in the right place! Perfectionism Beryl Krinsky, B.Komplet reported this. When I started B.Komplete, I was the one doing just about all of the content development, programming, and more. There would be times when I would work on one PowerPoint slide for hours until I realized that no one besides me would notice if the font were “exactly” the proper size or if the shade of the background was a little too bright. When I let go of
the idea of perfectionism, I gained massive productivity and business growth. Perfect is boring! And one of my mantras now is, “good enough, move on.” Achieving a Work-life Balance Alisha Taylor, Alisha Taylor Interiors responded. As business leaders, it is often difficult to have a work-life balance. With the added responsibilities of being a wife, mom, and caregiver to our families, there is never enough time in the day. When it comes to business, you have to show up and do your best work every day and support your team in the process. Each day there is so much responsibility on our shoulders that we can’t take for granted. While these roles and responsibilities are a blessing, they ultimately challenge our ability to find and maintain a work-life balance.
To read more, visit SCORE’s website at https://bit.ly/3lC7k6d
| Advantage Magazine 20
May 2022
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