LEMONADE DAY
Feature
The money they made from their stand was theirs to keep – allowing them to determine if they wanted to spend their profit, save their profit, and/or share some of their profit with a charity of their choice. Some participants even chose to do a little bit of all three. “This is the second year for Lemonade Day in the Rochester community and wow, what a sweet success it was,” Sheehan says. There were over 450
liked getting to talk with people about our lemonade stand and letting them taste our different flavors and tell us their favorite.” Nolan added that the siblings found creating the different recipes for their flavors to be the most challenging aspect of their product. “We made lemonade, lime lemonade, blueberry lemonade and strawberry lemonade, and each flavor took a lot of testing and tasting with our ingredients,” he says.
registered participants, which was a huge increase from the Chamber’s first Lemonade Day in 2022.
"This program not only helps young
The Reynolds’ stand epitomizes what Lemonade Day is all about – evaluating product concepts, testing ideas, and interacting with others who can provide their feedback on a lemonade product’s appeal.
“We are very excited that it is becoming a program that people want to
entrepreneurs on starting their own business, it really brings together the community for a fun day of purchasing lemonade"
be a part of year to year," Sheehan says. "Participants are already saying how excited they are for next year and what they will do different with their lemonade, stand, and marketing,”
As Lemonade Day City Director, Sheehan’s favorite part about orchestrating Lemonade Day from year to year is visiting the same stands as last year and seeing how the participants transformed their stands from a table with just lemonade the first year, to a fully constructed stand with lemonade, handmade crafts, and a few snacks to sell as well. “Not only does this program help young entrepreneurs on starting their own business," Sheehan says. "It really brings together the community for a fun day of purchasing lemonade from over 80+ stands on Lemonade Day.”
This year, Molly and Nolan Reynolds, a brother-sister duo, developed their idea for “Molly and Nolan’s Rainbow LeMoNaid.” “We wanted to give people different flavors of lemonade that looked good and tasted good,” Molly says. “Since Lemonade Day took place in Pride Month, we also thought rainbow colors were a way that our lemonade stand could help people by making a donation to the Trevor Project from our sales,” adds Nolan. The Trevor Project is a nonprofit organization focused on suicide prevention efforts among LGBTQ+ youth. “It was fun to meet so many new people,” Molly says. “We
6 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — AUGUST 2023
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