Product, Category, & Industry Knowledge
Ability to apply understanding of food safety, product specifications, category, supplier & industry dynamics and marketplace trends to deliver our desired business results
Foundation
Advanced
Mastery
Provides significant value to Hannaford and the shopper through extensive understanding of products, categories and the marketplace • Develops innovative solutions and insights based upon complete knowledge of the category, industry and products • Leverages the role of each category, product and brand to meet or exceed company expectations. • Explains the attributes used to determine the USDA grade levels for product specifications and the impact those attributions have on products • Integrates and monitors industry trends & strategies, brand strategies into the business plan • Applies cross purchase behavior knowledge about products to increase shopper transactions • Develops and maintains a current understanding of how domestic and global industry trends and shifts are changing the business landscape for category consumers and shoppers • Collaborates with suppliers to identify and develop ideas for the products and category of the future (near and longer term ) • Actively participates in forming the current and future portfolio strategy • Integrates knowledge of seasonal shifts in a strategic manner to exceed business results and customer expectations • Achieves the level of “thought leader” within categories of responsibility and industry by developing innovative products and programs • Influence's producer/processor impacts on Sustainability, Animal Welfare, and other applicable brand initiatives.
Demonstrates a basic understanding of product varieties, plant and animal species
Applies product knowledge and category insights to develop strategies and solutions • Applies comprehensive segmentation and category perspectives for shopper needs to deliver positive and profitable solutions • Describes product performance under various kitchen and cooking conditions, i.e. palatability and tenderness, with an awareness of potential food safety issues • Articulates the typical grading, standards and other commercial subdivision of products • Articulates the unique roles of each brand and product to meet consumer demands & needs • Evaluates and understands competitive category activity and programs • Uses competitive market data to ensure that products and categories achieve positive market share objectives • Develops and/or presents effective and relevant information required for decisions concerning products and categories • Sees the longer-term impact of products and category programs on the business results • Articulates the impact of the economic environment, commodity markets / trends on the category and consumers • Evaluates recipes presented for consideration in terms of cost, consumer acceptance and in the marketplace • Aligns strategic industry partners in supporting the development of category growth • Develops category strategies and solutions which consider seasonality to ebb and flow priorities and tactics throughout the year • Collaborates withinternal andexternal commodity market experts and incorporates information into business decision making
• Selects relevant items in support of achieving category objectives. • Intentionally uses product variety/services/size/format in support of company and category strategies • Makes decisions which take into consideration Hannaford’s position in the marketplace, related to product quality levels, grades and cost of product • Communicates how product features and benefits contribute to companyprofitability and bottomline • Communicates how product quality and variety contribute to successfully meeting consumer demands • Manages productqualitycomplaints through proper channels • Explains the basics of nutritional information and different needs the various products should be addressing • Explains the reasons behind consumer purchases and how they use products withina specific category • Evaluates the differences in product quality across products and brands • Communicates unique features, attributes, technologies and performance characteristics of products in a category • Communicates sustainability impacts on a particular category • Communicates basic food safety and sanitation practices and protocols to ensure safe food handling with a focus on shelf life of perishable products • Makes decisions which consider seasonality and its effects on product availability, quality, and specification
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