Product Development and Assortment
Ability to develop and/or implement product development and assortment initiatives across all retail formats (On-Line & In-Store) to drive desired business results
Foundation
Advanced
Mastery
Identifies areas for gaining significant and substantial competitive advantage through assortment and product development initiatives • Develops and/or executes i nnovative category strategies and initiatives related to assortment and new items to drive business results • Identifies strategic opportunities for product innovation and assortment changes, employing shopper/consumer-focused data • Sees the longer-term impact of particular product development, assortment tactics on the business results and P&L • Collaborates with suppliers to identify and develop ideas for new items • Identifies white-space opportunities for gaining significant and substantial competitive advantage • Develops plans to manage assortment challenges brought about as a result of SKU proliferation • Collaborates with the Private Brand team to develop innovative products, national brand equivalents and other unique exclusive items • Leads and influences Ahold Delhaize business partners to bring products to life, maximizing the total Ahold Delhaize cost savings benefits
Understands new product development and in-store and online assortment tactics
Develops tactical solutions based upon strategic direction
• Understands new item pipeline • Understands how the new item set up process and timeline occurs • Understands in-store and online assortment tactics and how they are used to achieve brand or category objectives • Understands Hannaford Product Hierarchy and how fits into categories • Understands products in assigned category, i ncluding Local a nd Private Brands • Ens ures that new items are developed in line with Hannaford Category objectives/role • Ens ures that assortment and new item recommendation timelines link with shelf reset and di gital merchandising calendar and processes • Communicates with Ahold Delhaize business partners to bring products to life, maximizing the total Ahold Delhaize cost savings benefits
• Assesses product opportunities and evaluates the impact of new product offerings • Recommends new in-store and online assortment initiatives • Recommends adjustment of assortment tactics to solve unanticipated problems which arise at store level or online • Develops effective assortment and new item tactical solutions • Evaluates and understands competitive in-store and online shelf activity • Utilizes competitive market data and CPT Tool to identify item assortment opportunities • Uses competitive market data to ensure that assortment and new items achieve market share objectives • Understands market-specific idiosyncrasies and life- style impact on in-store and online assortment and brands • Conducts product line comparisons across suppliers and brands • As s ists in the forecasting with s upply chain of unanticipated in-store and online needs • Comprehends the impact of new item assortment and vendor minimums on DC capacity and overall supply chain • Collaborates with Ahold Delhaize business partners to bri ng products to life, maximizing the total Ahold Delhaize cost savings benefits
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