Category Development Center

Reading/References

How to Create Winning Product Assortment in Retail (Article)

Read about getting your product assortment right and how to have a good merchandising mix that meets your customers needs and wants.

Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.

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