Analysis & Insights
Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions.
Foundation
Advanced
Mastery
Accesses general consumer, shopper, market and product information and uses in day-to-day work • Understands the standard information such as consumer/shopper segmentation, category hierarchies, etc. • Understands the tools and methodology for how in- store & online consumer insights are reached • Identifies and acts on in-store & online consumer trends • Understands and uses basic data analytic techniques • Knows basic sources of in-store & online traffic and how each is trending toward driving sales growth • Uses basic facts and data appropriately • Compiles information from a variety of s ources in a timely manner • Accesses standard information sourcesand databases • Draws basic conclusions about in-store and online behavioral data • Routinely uses analyses and insights in(from various thought partners) day-to-day decision-making • FRESH ONLY Conducts analyses related to the categorystrategy& goals • FRESH ONLY Develops insights about competitor's strengths & weaknesses
Translates data and information into successful initiatives
Uses insights to develop strategies which anticipate changes in the marketplace
• Uses data effectively to support the value proposition of ideas, proposals, etc. • Determines what information is relevant to a particular situation based on his/her understanding of the needs, issues, challenges and strategies • Identifies and incorporates relevant insights in s upport of his/her proposals and recommendations • Identifies opportunities to use insights to give Hannaford a competitive advantage • Compiles and analyzes in-store & online consumer/shopper information from a variety of sources both internal and external • Translates knowledge and data into actionable ins ights that form the basis of new tactics and s tra tegies • Uses shopper data (where available) to help develop successful Category Business Plans strategies and shopper tactics • Encourages supplier resources to deliver actionable insights to leverage against category strategies and objectives • Uses syndicated data (IRI) to influence performance through new or refined tactics & strategies • Develops targeted new business questions retrieved from shopper data systems • Uses insights to help to connect the category to the defined role & make strategic choices
• Anticipates future needs of the consumer/shopper within the category from a variety of perspectives, including omnichannel • Anticipates future needs within the category from a variety of perspectives • Anticipates new and emerging competitors and markets through an understanding and interpretation of varied types of data • Uses insights to help to connect the category to the defined role and make strategic choices • Builds in-store and online insight and analysis capabilities within the team to be perceived as a thought leader • Translates knowledge and data from a variety of sources into forward-thinking insights that form the basis of new strategic direction • Identifies knowledge gaps and develops the research plans to address them • Develops targeted new business questions to retrieve from shopper data systems • Collaborates with supplier resources to execute
solutions through proprietary insights for Hannaford specific category s trategies and objectives
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