Category Development Center

Case Study: Insights & Analysis Foundation Level

Using the following Period Business Review for your category (click here), review the data & identify key successes & opportunities in the Category. Click here to fill access the case study worksheet.

What Vendor(s) are performing well and why?

How is the Category doing v. the ROM?

Identify 3 questions the data would make you want to know more?

What are the opportunity areas and why?

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