Case Study: Collaborative Partnerships Mastery Level
• Develops business based on long-term vision and supplier collaboration at the highest levels .
• Thinking long-term, identify a vendor(s) who your category partners well with (JBP or BBP vendor).
• Think about a current issue shopper may have with your category, identify a project that your category could partner with that vendor(s) to solve that issue for the shoppers.
(Example: Hannaford Produce, during the summer, shoppers may not shop our stores as frequently as the rest of the year because they may be going to local farmer’s markets. Idea: Hannaford Local Farmers Market Outside of the Store or in the Parking lot. Partner with local suppliers to plan and execute)
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