eCommerce Acumen
Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results
Advanced
Foundation
Mastery
Integrates new technologies into all sales and category plans to maximize customer connections, engagement and increase sales • Identifies detailed ways toimprove traffic, conversion, average order value,and frequencyto growtransaction size and customer lifetime value • Identifies and executes digital marketing opportunities that drive awareness, traffic, and loyalty • Optimizes category placement within Hannaford’s sites/apps’ navigation filters • Consistently audits the online experience of categories (Availability, Search Results) • Leverages tools to both monitor and improve basic item content (e.g., online availability, title, images, SEO (Search Engine Optimization) copy, product reviews), conversion, and the online consumer experience both on external sites and on Hannaford’s digital properties • Recommends improvements to site merchandising using strong knowledge of eCommerce, consumer behavior, online sales & margin performance, web analytics metrics, and standard digital reports • Proactively identifies and recommends eCommerce opportunities and trade partnerships • Incorporates eCommerce activation, platforms and trade partnerships in sales and category plans • Provides counsel to cross-functional partners and suppliers on how shoppers use different eCommerce channels • Interacts with Peapod Digital Labs and ADUSA centralized teams on eCommerce issues and projects • FRESH ONLY: Strongly supports and educates other on eCommerce and Omnichannel initiatives with cross- functional teams
Applies a basic understanding of eCommerce in devising and executing retail plans
Provides significant value through extensive knowledge of eCommerce
• Approaches the business with an eCommerce customer lens and knowledge of omnichannel consumer behavior • Guides recommendations using an understanding of eCommerce fundamentals, digital consumer insights, and how retailers & suppliers affect changes online • Knows basic sources of traffic for own categories and how each is trending toward driving Hannaford’s eCommerce sales growth • Presents category recommendations based on performance within all digital channels (Click & Collect and Home Delivery), eCommerce Penetration, and web analytics metrics such as traffic, conversion, average order value, basket growth, online out-of-stock rates, bounce rates, and cart abandonment, and ecommerce operational metrics (i.e., “Missed”) • Collaborates with cross-functional partners and suppliers to understand how customers shop and purchase their categories online • Understands the details of how (desktop, mobile web, and mobile app) site merchandising is executed, including processes, systems & capabilities • Understands how Peapod Digital Labs and ADUSA centralized teams interact with Hannaford’s Category Management and Digital teams
• Drives incremental traffic tooptimize Hannaford’s onsite and offsite targeting capabilities • Champions test & learns to explore new ways for Hannaford omnichannel shoppers to engage online and in-store • Applies an understanding of the algorithms to drive key aspects of eCommerce personalization and optimizes or tunes the results • Consults with suppliers and partners on how to optimize site merchandising using knowledge of best-in-class technologies and techniques for enhanced content & syndication • Actively builds an eCommerce business network that provides access to breaking news, industry trends, trade partners and opportunities and presents about how changes will impact Hannaford’s strategies • Helps to sell in new supply chain and product packaging solutions that optimize the eCommerce value chain • Understands the profitability of the eCommerce business and uses it to shape initiatives • Creates a category leading program to increase review count (e.g., syndicating from brand sites) and monitors review content for product development or for customer service • Implements the brand’s best practices by working across all Brands of ADUSA, leveraging our size and scale • FRESH ONLY: Acts as a digital change agent in proposing and supporting new eCommerce and omnichannel initiatives with leadership and cross-functional teams
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