Category Development Center

eCommerce Acumen

Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results​

Foundation​

Applies a basic understanding of eCommerce in devising and executing retail plans​

Pre-foundational Omnichannel Videos on the Knowledge Center

Omnichannel 101 (Video)

Introduction to eCommerce (CI&T) (COMING SOON)

Introduction to e-commerce (Video)

Integrates new technologies into all sales and category plans to maximize customer connections, engagement and increase sales​

Advanced

Digital Marketing Specialization (7 courses- Coursera.org)

TPG- Shopper Behavior and Loyalty Building

Understanding Omnichannel retailing (3-week course: edX)$

Mastery

Provides significant value through extensive knowledge of eCommerce​

TPG- Next Generation Retailing : emerging channels & technology

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