In-Store & Digital Shelf Merchandising and Management
Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support Hannaford’s strategies and direction
Foundation
Mastery
Advanced
Understands effective in-store & digital shelving and merchandising tactics to drive category growth
Identifies areas for gaining significant and substantial competitive advantage through in-store & digital merchandising initiatives
Recommends in-store & digital merchandising solutions based upon strategic direction • Engages in proactive recommendations for valuable promotional merchandising activities seasonally and at other times based on an overall category plan • Us es insights and best-in-class practices to recommend shelf plan-o-gram and digital merchandising concepts and ideas; • Understands the impact of digital merchandising on both the in-store and online consumer experiences • Understands technology and analytics to develop a nd interpret plan-o-grams & digital merchandising planning tools • Uses store and web analytics for best locations for product placement for promotions and typical in- s tore & digital s helf arrangements • Evaluates the impact of product changes on plan-o- grams and key digital performance indicators • Recommends how to implement efficient display strategies that maximize shelf stock and pack out to deliver the proper inventory levels and desired days ofsupply • Articulates how business strategies are designed to influence in-store & online consumer/shopper behavior • Understands shopper marketing best practices to create value-added solutions
• Articulates and can train others on Hannaford best practices and standards for in-store & digital merchandising • Develops and can train others on innovative category and shelf management strategies and initiatives • Determines the longer-term impact of merchandising and shelf management tactics on business results • Understands & educates the impact of digital merchandising on both the in-store and online consumer experiences • Regularly seeks out new and best-in-class digital merchandising & SEO tactics, and provides recommendations to implement at Hannaford • Explains product flow and adjacency theories, as well as digital tra ffic and path to purchase trends, by monitoring and analyzing financial impact and shopper acceptance • Develops shopper marketing best practices to create value-added solutions • Creates a strong partnership with PDL to identify opportunities for creating digital s helf merchandising initiatives resulting in improved results
• Understands how to leverage in-store & digital merchandising practices • Understands the implementation of in-store displays • Reads and understands plan-o-grams • Understands how to achieve planogram compliance at store level • Understands how items are set up online and content should be structured for search engine optimization (SEO) • Understands assortment tactics and how they are used to achieve brand or category objectives • Understands how to link assortment with shelf reset schedules and promotional calendar • Applies purchasebarriers and triggers for the category to identify effective marketing touch-point vehicles • Understands item image standards for the digital shelf and helps enforce those with vendors and our partnership with Syndigo
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