Case Study: Pricing and Promotion Advanced Level Click here for the case study worksheet
Total Movement This Year lift over Movement Last Year
Total Sales This Year percent change over Sales Last Year
Total Movement This Year
Total Movement Last Year
Total Sales This Year
Total Sales Last Year
Please populate metric(s) in gray
Movement This Year lift over Movement Last Year
Sales This Year percentage change over Sales Last Year
Item Number
Description
UPC
Movement This YearMovement Last Year Sales This Year Sales Last Year
300162
DOMINO BRNLTD LGT BRN
00049200058680
132
119
$123.75
$124.45
300291 300220 300195 300213 300301 300214 300282 300255 300229 300210 300215 300293 300299 300276
DOMINO BRWN CANE SGR STX DOMINO CONFEC POLY BAG DOMINO CONFECTNRS SUGAR
00049200049200 00049200051750 00049200051000
813
801
$969.85
$935.21
8,519 7,066 5,727
7365 6579 4828
$14,275.17 $9,122.88 $9,122.88 $1,250.34 $14,275.17
$14,912.45 $7,041.06 $7,041.06 $1,213.45 $14,912.45
DOMINO DARK BROWN SUGAR 00049200056000
DOMINO DEMERARA CANE SGR 00049200049010 DOMINO DK BROWN POLY BAG 00049200057910
540
532
8,980
10433
DOMINO GRAN CANE SGR STX DOMINO GRAN SUGAR POUR DOMINO HOSTESS TABLETS
00049200049100 00049200043500 00049200040150
963
1125 6957 1373 9024
$969.85
$804.56
7,093 1,347 7,816 9,003 1,242 7,150 5,826
$14,275.17 $2,306.85 $9,122.88 $14,275.17 $3,644.95 $18,095.94 $18,095.94
$13,102.57 $2,128.38 $7,041.06 $14,912.45 $3,315.52 $22,853.42 $22,634.52
DOMINO LIGHT BROWN SUGAR 00049200056750 DOMINO LT BROWN POLY BAG 00049200057800 DOMINO ORGANIC SUGAR PCH 00049200049000 DOMINO PUR CANE SUGAR CN 00049200045700
10359
1394 8203 6247
DOMINO PURE CANE SUGAR
00049200046250
300224
DOMINO SUGAR PACKET 100C
00049200040910
923
982
$2,135.27
$2,096.78
300101
DOMINO SUGCINN SHKR TOP
00049200061560
449
434
$562.44
$518.70
300281
DOMINO SUPERFINE SUGAR
00049200048410
260
311
$387.81
$346.05
What insights & strategies can you provide from this data and what pricing or promotional strategies can you do to help these items/categories? 98
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