WIC Cash Value Benefit for Fruits and Vegetables (WIC-CVB) WIC Cash Value Benefit for Fruits and Vegetables (WIC-CVB) are specifically for the purchase of fruits and vegetables at supermarkets, farmers markets, and approved farm stands. Authorized farmers may accept WIC-CVB via eWIC processing equipment. There are two available mobile applications for use on smart devices to process customers’ WIC-CVB payments: TotilPay Go or S3 Merchant Link. TotilPay Go can process WIC-CVB, SNAP/EBT, MMM e-incentives (if applicable), and debit/credit payments, whereas S3 Merchant Link only processes WIC-CVB. In Maryland, the Maryland Department of Health (MDH) administers this USDA-funded program in collaboration with the Maryland Department of Agriculture (MDA). To accept FMNP (WIC/Senior) and WIC-CVB, farmers must be approved by the Maryland Department of Agriculture and complete a free FMNP/WIC-CVB training their first year in the program and then once every three years thereafter. Authorized farmers must indicate to MDH that they would also like to process eWIC transactions either by the S3 Merchant Link app or through TotilPay Go. For additional information, go to the MDH WIC Farmers webpage.
For more information, contact: Terri Buckler terri.buckler@maryland.gov (410) 767-5722
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