BUDGETING FOR DIRECT AND INDIRECT COSTS
Wireless SNAP/EBT and Credit/Debit POS Equipment Currently, MarketLink provides direct- marketing farmers and farmers markets with access to the only smart device-based app that accepts SNAP/EBT, P-EBT, eWIC, credit/debit all in one, and in some cases MMM e-incentive transactions. The MarketLink program is a bring-your-own- device (smartphone or tablet) program. This means farmers or markets need their own device and data plan (iOS or Android devices and all cellular data carriers acceptable). Program participants get the TotilPay Go mobile application free for the first year. The card reader is free and the printer waiver is good past the first year. Learn more on page 16 of this guide. Service and Transaction Fees Processors – the companies that connect the electronic payment gateways that enable SNAP/EBT, P-EBT, and credit/debit transactions - typically charge an annual processing fee, transaction fees, and wireless data charges to operate wireless equipment. With MarketLink, there are no fees associated with the card reader, use of the TotilPay Go app for the first year, and there are never any per-transaction fees for SNAP/EBT processing. The app is $191.40/yr. or $19.95/mo. after the first free year. Credit/debit fees depend on which processor customers pick. Service and transaction fees for other POS equipment vary. Processors may not charge users transaction fees for SNAP/EBT processing, only for credit/debit transactions.
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