Maryland Market Money goes beyond incentives, fostering resilient farmers markets & stronger local food systems statewide. Technical Assistance: One-on-one support for markets, farm stands, and CSAs Guidance on incentive programs & federal benefits Best practices for market operations & vendor engagement Training & Capacity Building: Workshops & webinars on food access templates) Marketing & Outreach: Promotional materials & advertising support Community engagement strategies initiatives Resource development (toolkits, Grantwriting & Funding Support: Identifying & applying for funding Letters of support & partnership guidance And more!
SMADC administers this nutrition incentive food access program at participating farmers markets throughout the state, using a token system. A program is underway to transition away from token economies to e-incentives. For direct-marketing farms, the process is much simpler and does not involve tokens since a farm is a single vendor entity. The goal of this program is to be available at farmers markets and farms in every county in Maryland, and MMM continues to expand the program each season. Participating MMM access points offer incentives to shoppers for SNAP/EBT, SUN Bucks, WIC-CVV/B, and/or eFMNP (WIC/Senior) spending at those access points. At farmers markets, using MMM tokens, each market provides eligible customers with a dollar-for-dollar match up to a certain amount per market day for federal nutrition benefits spent while direct marketing farms usually offer a 50% discount on products up to a certain maximum discount dollar amount per day. For more information about joining the MMM program or implementing incentive programs at your market or farm, visit the Maryland Market Money website.
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