CONDUCTING SUCCESSFUL OUTREACH
Outreach is essential to bolstering successful federal nutrition benefit expenditures at farmers markets. Know your community A farmers market (or direct marketing farmer) that is dedicated to creating a welcoming, inclusive environment that reflects the needs of all its customers is going to be well positioned to create a successful market community. To create this environment, a market needs to be flexible and consider all of its customers’ needs. Market should know the demographics of their community, including how many residents are currently participating in organizers SNAP. USDA FNS tools may help identify your community demographics. Knowledge of the cultural and socioeconomic diversity of the community will be important in order to understand the needs of the customer base and to identify potential barriers to shopping at the market, such as language differences, transportation needs, physical accessibility for the elderly, differently abled bodies and families; even product variety.
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