Promoting your benefit program is necessary to raise awareness of your program within and outside of your community as well as attract new customers to your market. Outreach efforts should begin prior to the start of your program and continue regularly once the program is under way. When choosing what media outlets or forms of advertising to utilize, it is important to consider how to best reach benefit-eligible audiences in your community. Some ways to promote your benefit programs may include:
Signage at the market and around the community Social media posts Postcards Newspaper or radio ads Info table at local events or service providers
Reach out to families with children. More than 50% of individuals receiving SNAP benefits are children. Involving children in the farmers market promotes a festive, community atmosphere.
Consider writing a press release about your market and benefit programs. Send it to local news stations for wide distribution. Holding a program launch event at your market can also be a fun and effective way to draw new customers to your market.
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