Maryland Market Money e-Incentives Program During the 2022 market season, Maryland Market Money (MMM) began a pilot program to transition from plastic $1 incentive tokens to electronic incentives offered via an app-based digital wallet. Electronic incentives (e-incentives) are digital rewards or incentives that are offered digitally rather than physically. Now, the MMM program is partnering with Healthy Together, a technology leader specializing in solutions for Health and Human Services Departments, to offer MMM e-incentives to program participants. As a statewide food access program that feeds Marylanders and supports local farmers, this collaboration marks a major step forward in using cutting-edge technology to strengthen our mission. The shift will make the Maryland Market Money program more accessible and efficient, offering a fully digital, scalable solution for market shopping that benefits both vendors and participants. The Maryland Department of Agriculture also partnered with Healthy Together to provide the electronic Farmers Market Nutrition Program (eFMNP) to farmers. By introducing this digital platform, the process will be streamlined for farmers and shoppers both participating in the State of Maryland Farmers Market Nutrition Program (eFMNP) and Maryland Market Money.
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