Printed Outreach Materials
All outreach materials should include the location, operating dates and times of the market. The language used should be simple and easy to understand. If someone only glances at the sign, they should be able to pick out the important information easily. Use color, pictures or unique designs to grab the readers’ attention, but do not make the flyer too busy. A great way to catch SNAP users’ attention is to include a picture of the SNAP Independence card. This image is universally recognized by the population you are trying to target and will also be easily recognized by those who might have trouble reading. Consider the potential customers you would like to reach. Are there populations within the targeted community that speak another language? If so, consider printing bilingual flyers or multiple versions of the flyer in different languages. Outreach materials like flyers, posters and door hangers are great ways to draw customers and new vendors to your farmers market. It is important when designing these materials to consider the following:
Be sure to consult someone fluent in the language(s) to ensure proper translation and grammar. This could be a local source, volunteer, or a market ambassador!
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