You Can’t Afford To Be A Dinosaur When It Comes To Your Online Presence. If your competitors outrank you on Google, then patients will find THEM, not you! When patients can’t find you online, you’ll have disappointing patient numbers, half-filled schedules, and limited ability to control your growth. Plus, you’ll feel frustrated because your clinic isn’t growing the way it should!
Practice Marketing NEWSLETTER • JULY 2023
dont be a Dinosaur!
Practice Marketing
NEWSLETTER
IF YOU DON’T INVEST IN YOUR WEBSITE + SEO, YOU’LL GO EXTINCT! dont be a Dinosaur!
Just imagine— one day you Google “physical therapy near me” and for the first time, your clinic website pops up in multiple places on Page 1 of Google. Your clinic is thriving, and you’re not even thinking about your competitors—you’re just focused on your own growth.
You Can’t Afford To Be A DINOSAUR When It Comes To Your Online Presence. If your competitors outrank you on Google, then patients will find THEM, not you! When patients can’t find you online, you’ll have disappointing patient numbers, half-filled schedules, and limited ability to control your growth. Plus, you’ll feel frustrated because your clinic isn’t growing the way it should! But what if you could actually outrank your competitors on Google? A new practice website with the Rank-High SEO System is the key to outranking competitors on Google.
If you invest in SEO services… •
You’ll be found on Page 1 of Google
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You’ll get found by more patients online.
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Getting new patients will be EASY
But without SEO services… • Your practice will be listed behind lower-quality providers. • You aren’t found by people who need your help! • Your practice will sink into online obscurity. So don’t be a DINOSAUR—and don’t waste time! Go to PracticePromotions.Net or call 844-928-0154 to talk to one of our marketing experts. Our team has built 750+ rehab clinic websites across North America and works to increase their Google rank every single month. We have a proven formula to help you beat your competitors and rank #1 on Google-- because we’ve done it before!
Here’s how to SKYROCKET your Google rank in just a few months:
1. Talk to one of our marketing experts, so we can evaluate your website goals, competitors, and top keywords to rank for. 2. Get started with your new website + SEO team who will lay out your goals, meet with you regularly, and report on your progress towards dominating Google. 3. Your website ranks in the top three on Google for multiple conditions and generates new patients every week.
Call 844-928-0154 to Talk to a Marketing Expert about the RANK HIGH SEO SYSTEM Today!
How far do patients have to dig to find you online? While your practice may be the treasure your patients are looking for, you miss out on more and more patient leads the farther down your practice falls on Google.... are you doing everything to make sure your practice shows up online? We get it—improving your clinic website’s SEO, or “Search Engine Optimization,” can feel complicated! But there are things every practice owner can do to improve it. And when your SEO improves, your practice website will appear higher on Google. That gets you more new patients. Here are 3 simple things you can do TODAY to boost your website’s SEO :
make sure your practice’s name, location, days / times that you’re open, phone number, email address, and website address are consistent on all of these sites. This will build your online authority immensely!
Make sure you appear on these sites, at a minimum: • Yelp • Rehab.com • Whitepages • Yellowpages • Facebook •
Google Business (you should have already done this in Step 1!)
Hint: Google sees your practice as more valuable when your information is on many other websites that link back to yours.
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CREATE A GOOGLE BUSINESS PROFILE
If you don’t have a Google Business account, create one now! While you’re at it, add photos of your clinic and staff. People like to see smiling faces! Make sure your business name, hours, phone number, website address, and location are all accurate. This will help you show up on Google Local, which is basically Google Maps plus more.
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UPDATE YOUR GOOGLE SNIPPET.
When your website appears on Google organic (unpaid) search results, Google shows a “snippet”, or a title and a short description. This is the first interaction your patient has with your practice! Follow these tips to get your snippet ranking higher: Page Title: Make sure your title includes “Physical Therapy in [Your City, State]”, and then your practice name! This will make sure you show up at the top of searches like “physical therapy harrisonburg va”. Check out this example of the first three organic (free) results for “physical therapy harrisonburg va.” All of them have “Physical Therapy Harrisonburg” in the title!
There are actually 3 places to rank on Google:
• Google Ads. You pay to get your practice name at the top of Google when people search for things like “physical therapy near me.” • Google Local Search. Google shows a snippet from Google Maps at the top of the search results. • Google Organic. When you show up in search results for free. This includes articles and sometimes things like questions other users have asked.
• Make sure you don’t use vague titles like “home.”
• You can update your title on the backend of your website.
SEO is complicated. But every single practice owner can make these 3 changes today. Improve your SEO. Improve your patient volume. Get your practice better known in your community. Do you want help improving your SEO? Call 844-928-0154 to talk to one of our marketing experts about our Rank-High SEO Services. A new practice website with the Rank-High SEO System is the key to outranking competitors on Google.
UPDATE YOUR PRACTICE’S INFORMATION ON LOCAL BUSINESS DIRECTORIES.
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This is a free, no-brainer move that you can definitely do today! Google rewards businesses that look reputable online. So, in order to increase your ranking on Google (you want to be first!),
Call 844-928-0154 to Learn How To Outrank Competitors On Google With A NEW PRACTICE WEBSITE And The RANK-HIGH SEO SYSTEM.
ProTailored PT became a member of the Practice Promotions family in April 2020. With their website freshly created, Jon, CEO of ProTailored PT, and his Practice Promotions marketing team focused on building and increasing the business’s SEO through various strategies. The results show a consistent upward trend and growth from June 2020 until present day! ProTailored PT became a member of the Practice Promotions family in April of 2020. With their website freshly created, Jon, CEO of ProTailored PT, and his Practice Promotions marketing team focused on building and increasing the business’ SEO through various strategies. The results show a consistent upward trend and growth from June 2020 until present day. PLAN USED: PLATINUM + GOOGLE ADS PPC DYNAMIC DUO: PT Practice Uncovers Astonishing Google Success by Combining SEO + SEM See How This Single Location Practice Achieved New Patient Growth 10 Months In A Row! DYNAMIC DUO: PT Practice Uncovers Astonishing Google Success by Combining SEO + SEM See How This Single-Location Practice Achieved New Patient Growth 10 Months In A Row (and counting!) PLAN USED: PLATINUM + GOOGLE ADS PPC PROGRAM
1,230 % Increase!
530 % Increase!
124,000
2575
409
9290
JUN 2020 MAR 2021
JUN 2020 MAR 2021
GMB Views
Website Visitors
SPECIAL TERMS
Search Engine Optimization (SEO) Search Engine Optimization (SEO) includes strategies that a business can use in order to rank higher in search results organically (free). It requires producing helpful content and getting Google to see your pages as relevant to people searching online. SEO includes strategies that a business can use in order to rank higher in search results organically (free). It requires producing helpful content and getting Google to see your pages as relevant to people searching online. Search Engine Marketing (SEM) Search Engine Marketing (SEM) SEM drives tra c to your website by delivering ads (paid) at the top of speci c searches. You pay for each click & can determine exactly which landing page to display depending on the term being searched for. Ads are clearly marked as such, but still receive a lot of engagement as Google places them highly on search results. SEM drives traffic to your website by delivering ads (paid) at the top of specific searches. You pay for each click and can determine exactly which landing page to display depending on the term being searched for. Ads are clearly marked as such, but still receive a lot of engagement as Google places them highly on search results.
Monthly New Patients from July 2020 - March 2021
Patient Visits Per Month from July 2020 - March 2021
At the beginning of 2021, after ProTailored PT’s SEO was healthy and established, Jon decided it was time to throw SEM in the mix. ProTailored PT added Google Ads PPC to their current subscription in February 2021. By leveraging SEO + SEM marketing efforts, ProTailored PT has seen some extraordinary results. The practice saw 9,290 Google Business views in June 2020. In March 2021 they had an impressive 124,000 Google Business views— a 1,230% increase! ProTailored PT also had 409 website visitors in June 2020. Jumping to March 2021, they had 2,575 website visits, an astonishing 530% increase in just 10 months. ProTailored PT also had 409 website visitors in June 2020. Jumping to March 2021, they had 2,575 website visits, an astonishing 530% increase in just 10 months. In fact, they had 1,078 patient visits in March alone, which was their highest ever for them! In fact, they had 1,078 patient visits in March alone, which was a highest ever for them! At the beginning of 2021, after ProTailored PT’s SEO was healthy and established, Jon decided it was time to throw SEM in the mix. ProTailored PT added the Google Ad PPC Program to their current subscription in February 2021. By leveraging SEO and SEM marketing e orts, ProTailored PT has seen some extraordinary results. The practice saw 9,290 Google my Business views in June 2020. In March 2021 they had an impressive 124,000 Google my Business views. That's a 1230% increase! Monthly New Patients July 2020 - March 2021 Monthly Patient Visits July 2020 - March 2021
PracticePromotions.Net/Ads The Rank High SEO System is the most powerful tool in getting your clinic in front of more patients. Call 844-928-0154 to talk to a marketing expert about the Rank High SEO System today!
START YOUR SUCCESS STORY WITH A FREE DEMO:
THE Rank-High SEO System
Patients judge you based on your Google rank. Are you at the top? You need to be... or else your patients will go somewhere else. At Practice Promotions, we have a proven formula to help you beat your competitors and rank #1 on Google. We call this formula the “Rank-High SEO System”, and we’ve implemented it for 750+ rehab clinic websites across North America.
ONLINE REVIEW GENERATION
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We have the tools to help you get more reviews through email and in person, respond to all reviews from an easy dashboard (proven to increase SEO rank), and even keep negative reviews private to your team with reputation management.
CONDITION-BASED CONTENT
Here’s what’s included:
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From and e-newsletters to blogs and condition-based web pages we ensure you have the right content to be found by search engines for a variety of conditions. your newsletters Just imagine: one day you Google “physical therapy near me” – and for the first time, your clinic website pops up in multiple places on Page 1 of Google. Your clinic is thriving, and you’re not even thinking about your competitors—you’re just focused on your own growth. On the other hand, if you aren’t paying attention to SEO, your Google rank will decline. Your patient volume will fall. And worst of all, you aren’t found by people who need help! A new practice website with the Rank- High SEO System is the key to outranking competitors on Google. Call 844-928-0154 to talk to one of our marketing experts today about this system!
ORGANIC OR “ON-SITE” SEO IMPROVEMENTS MONTHLY
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Our dedicated SEO team spends several hours evaluating your Google rank and optimizing various aspects of your website each and every month behind the scenes. Your account manager will ensure you can see the results regularly or you can access them from your analytics dashboard 24/7.
NEW PATIENTS
BLOGS WRITTEN + POSTED FOR YOU
Pro Tip!
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Kick Off The New Year With Record-Breaking Record-Breaking Patient Numbers!
Consistent new, relevant blogs being posted is one of the top ways Google can rank you for additional search keywords and find additional potential patients. We take care of all the heavy listing for you with our team of writers and therapists. LOCAL SEO LISTING SYSTEM Take care of listing your practice on nearly 100 local listing websites all from one easy dashboard we provide. 3
Call 844-928-0154 To Talk To A Marketing Expert About The RANK HIGH SEO SYSTEM Today!
OR VISIT OUR WEBSITE AT PracticePromotions.Net/Kit
Go extinct! Practice Website dont let your clinic
PT Google Ads
Patient Email Marketing
Patient N ewsletter
Blogs Done For you
In the past, PT + Rehab Clinics could survive on doctor referrals, but that time is long gone. So don’t be a DINOSAUR —take control of your marketing with the newest digital tools, including the Rank-High SEO System, Google Ads PRO System, and more! Invest in the NEWEST Marketing Tools!
Call 844-928-0154 to Talk to a Marketing Expert about the RANK HIGH SEO SYSTEM Today!
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