Promoting your event safely
How are you going to communicate and promote your event?
Suicide prevention events should leave people with a sense of hope and optimism and avoid causing harm to vulnerable people. If you’re promoting an event, remind people that the subject matter may be distressing and give them the opportunity to opt out before they hear anything further.
Other things to consider:
• If you’re promoting your event on social media, have you used the ‘how to talk about suicide safely’ guide (on page 12 ) to provide details about the event? • Consider if you’re going to invite media to attend on the day. If so, how will you let attendees know, and what guidelines will you set around filming/photography and shared information? (See page 23 for further information). • Remember, privacy is important. You’ll need to set rules on who the audience can film/post to social media (e.g. just the speaker) or will there be no filming allowed? If the audience is being filmed, you will need their permission to do so.
Imagery
• It’s really important to use hopeful, positive imagery in any promotional material or social media posts (e.g. people supporting each other). Don’t use imagery that shows method(s) of suicide, specific locations, helplessness or that perpetuates stereotypes of mental illness as this could trigger or traumatise those attending.
Your guide to planning a safe suicide prevention event 14
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