Job Description Senior Events & Entertainment Manager
REALM OF RESPONSIBILITY
1. Strategic Planning and Thought Leadership • Create synergy and integration between events, digital campaigns or platforms, and marketing communication to ensure positive sentiment via meaningful experiences and interactions. • Collaboratively plan and develop events that ensure brand awareness, engagement, loyalty and ROI • Conceptualize, plan and implement an Event and Entertainment strategy that is aligned to the V&A shared values business strategy • Provide input into the overall Marketing and Communication Strategy • Provide support to the Marketing Executive and other Senior Marketing Managers by advising on engagement opportunities • Leverage the Event and Entertainment strategy to positively impact brand health and ensure brand equity • Monitor industry and market trends, competitive landscape, and digital innovation to inform and inspire enhanced human experiences on the precinct and to support the Event and Entertainment strategy • Identify enhancements and pro-actively drive new approaches and opportunities to experiential events planning and management • Create eventing platforms that facilitate tenant participation and that influences the consumer funnel 2. Event and Entertainment Management • Formulating an in-depth understanding of business and marketing strategy and translate those into effective strategic on-the-ground activation and event plans • Ensure the effective delivery and roll-out of experiential events • Coordinate and manage resources to ensure relevant, meaningful and successful events (including internal and external parties) • Oversee the procurement of best of breed third-party suppliers with professional experience and accessibility across geographies to help manage and execute events • Proactively direct and manage multiple events on time and on budget • Ensure implementation of and adherence to eventing compliance, procurement guidelines, health and safety regulations in collaboration with the relevant BU’s • Create contingency plans and mitigate risks when necessary • Partner with Operations to proactively formulate a crisis-management plan • Investigate methods of improving the management, quality and standard of customer engagements and events • Manage, maintain and circulate the event marketing calendar
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