By using this new resource to attract, hire and seamlessly onboard a new teammember, individuals will generate anywhere from $75,000 - $200,000 revenue for you each year .
This article covers the presentation given at Reunion 2017 by Dwyer Group Chief Operating Officer Mary Thompson.
Attract, Hire Onboard – Employer of Choice Branding Applicant Tracking System While we were doing our employer of choice branding work we were also researching best-in-class applicant tracking systems (ATS) to provide you a simple and elegant solution in attracting and hiring talent. We did an extensive applicant tracking system (ATS) search, and narrowed it down to five best-in-class companies, and narrowed it down to one: CareerPlug. This new ATS service launched during October, and will offer the following benefits to you: • Build a talent magnet - Through CareerPlug, you can easily build attractive talent pages and automatic job postings, where you will be able to send out job postings to more than 12 different job sites. With this one feature, you’ll be able to reach more than 90 percent of job sites out there from any device – your computer, tablet or mobile phone. These talent pages will be easy to use on mobile as well, because we know that more and more applicants are using their cell phones to apply for jobs. • Hire more superstars - CareerPlug will also allow you to complete applicant tracking, assessments and even build interview guides for you. In the race to land an ideal candidate, response time is everything. You will be able to track applications from any device, and respond immediately to a fit. • Launch new hires - Fully integrated with ADP Payroll Services, this system contains paperless onboarding for new employees, including online forms and orientation. All the forms comply with local and international requirements. • Earn tax credits - Have you ever filed for work opportunity tax credits (WOTC) if you are located in the United States? If you are a U.S. employer, there are tax credits you can earn for hiring candidates who meet various requirements, based from qualifications such as financial need, where they live, or their background. However, these tax credits are very time restrictive and difficult to process due to paperwork and processes required to apply. Many employers don’t, passing up on between $1,200 and $9,600 per year because the applying can be cumbersome and time-consuming. This system will help streamline this application for you, and make it much easier for you to take advantage of these WOTC benefits. They will manage the entire WOTC process and submit your WTOC credits directly to the IRS. What’s the Cost of Using CareerPlug? There are two plans of which you can choose to take advantage. One is free, and the other is $495 paid annual which works out to $41.25 per month. We encourage you to consider this small monthly investment for
the following reasons: • On the pro plan, you can construct emails that will be auto-sent to applicants who meet certain characteristics. • Fast track questions offer a great opportunity to quickly screen candidates, and you will get a text if someone answers with key words for which you are looking. Even better, you can text them back immediately if you get an alert that you’ve received a key candidate apply. • If you analyze the annual cost of $41.25 per month, ($495) plus other recruiting costs you are already spending, (estimated $450), you get a total of $945. If this system earns you the average WOTC credit of $2,500, you end up in the black by $1,555 at the end of the year. Essentially, CareerPlug will pay for itself and more, all while ensuring you spend less time finding better-qualified candidates for your businesses. What About Our International Franchisees? The tax credits don’t apply if you are not a U.S. franchisee, however, there are still plenty of benefits. These costs for better recruiting practices sum to an estimated one third of 1 percent of your annual revenue. Think about investing that much out of your income that will add such a value component of your office. Simply adding a quality new team member has a quantitative value too. We are always thinking about the need to spend money to bring in a new customer, but not a new technician or specialist. We must think differently if we want to win in the golden age of service. Here’s what we are asking you to commit: • Spend at least 1/3 percent of your revenues in recruiting. • Devote 10 percent of your time invested in recruiting efforts which include using your ATS,CareerPlug, to actively recruit the best fits for your team as well as understand your hiring statistics to make better and faster hiring decisions. Your CareerPlug account has already been built and you can access it by registering at www.careerplug.com/dwyer-group or by using the third party link in FranConnect. Visit http://info.leadingtheserviceindustry. com/hubfs/newsletters/common/DwyerGroup_BasictoProFlyer.pdf to see the features and benefits of each plan. Through FranConnect, you can also access information regarding recorded or upcoming webinars to get more information about using this valuable resource. For us to win in the "Golden Age of Service" it will take everyone participating and recruiting in the most effective and efficient way possible. We’re not just recruiting, we are sowing the seeds of our reputation… our growth… our future. Let’s make this the best neighborhood in the world..
TOOLBOX® | REUNION EDITION 2017 5
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