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community. Through the entire process it helps them develop as tomorrow’s future leaders,” VonBank says. “We are always looking for ways to support those around us and stay active, which is one of the reasons we developed our own Hy-Vee KidsFit program, which helps promote healthy living and staying active for kids.” Hy-Vee is an employee-owned company where many of the leaders and employees that make up the company are promoted from within so the company enjoys being able to help others get opportunities to grow, such as the learning experience from Lemonade Day. The process of Lemonade Day is also reflected in Hy-Vee’s business structure, which added to the sponsorship being a good fit for the company. “For many individuals, Hy-Vee is their first job and the company helps them along the way to learn about the responsibilities that come with these jobs and different options that are available for them,” VonBank says. “Some go on to develop careers in other fields and we have many that take on opportunities with Hy-Vee that result in long-term careers.” The Rochester Area Chamber of Commerce plans to continue to build the excitement of entrepreneurship amongst youth in the Rochester Community. “We hope that youth participating in this program walk away with the knowledge of developing financial literacy, marketing skills and the experience of a business planning in a fun and engaging way.”
lemonade, the cooler, and being clean. We were ‘clean’ by wearing gloves and using hand sanitizer. We put out three signs and a big menu.” Kids like Lessard learned various skills through this program that correlates back to school work – math, personal financial literacy, reading, speaking, writing, and much more. “They learn key finance terms – budget, capital, credit, debit, depreciation, profit,” Sheehan says. To help build the excitement for Lemonade Day, a kickoff event was held at Air Insanity where participants could pick up their workbooks, backpacks and shirts. “We also had a ‘Best Tasting Contest’ where 10 participants were able to showcase their stand and lemonade to a panel of judges,” Sheehan says. “It was fun to watch participants get excited as they saw a car pull up to their stand and get out and talk with them about their stand, how they decided to decorate their stand, how they decided on what to sell and their advertising strategies. They put in a lot of work into their stands and it showed,” Sheehan says. Brett VonBank, store manager at Hy-Vee Barlow Plaza in Rochester, was a sponsor of this year’s Lemonade Day in Rochester. VonBank says Hy-Vee saw it as a way to help support the Rochester community’s youth through an effective program. “Lemonade Day provides a great opportunity for individuals to take part in learning how a business works and be socially active in their own
The Chamber team and community members enjoyed participating in a caravan to various lemonade stands on June 11th.
| Advantage Magazine 6
August 2022
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