NUSS TRUCK & EQUIPMENT
Feature
“Things in Rockford were starting to change as more and more factories closed and jobs were being moved overseas,” Nuss says. “It turns out there was a small dealership in Rochester, and we wanted to buy it right away.” At the time, Rochester
sure the company is making an impact on the industry and earning the trust and respect of customers across various industries.
And like their father and grandfather, Greg and Brad Nuss, Bob’s sons are geared to take over the family business and continue its legacy as Greg currently serves as Chief Operating Officer, and Brad is Chief Financial Officer. Of course, after such a long-standing career in the industry, Nuss has earned accolades aplenty. Most recently, he was awarded the American Truck Historical Society’s (ATHS) 50 Years of Service Award at the ATHS National Convention in Reno, NV in June 2023.
was ranked as one of the best places to live in the U.S, and Rockford’s ranking, unfortunately, had declined significantly. Eventually Bob made his first acquisition of Mack Trucks of Rochester – the first of many acquisitions and expansion in the company’s history. At the forefront of Bob’s vision for the company is to meet customers’ needs. That’s why he worked to strategically expand the products offered by the
"Our collection of trucks is open to the general public and people come from all over to see our collection and spend a couple of hours going through the space"
company with several acquisitions, including
acquiring Volvo Trucks and Volvo Construction Equipment as part of the Sweeney Brothers Minnesota acquisition in 2008. “Our construction customers gave us a way to expand our business horizontally,” Nuss says. Today, Nuss Truck & Equipment offers new and used truck leasing and financing, full-service body shops and custom engineered trucking and trailers for customers’ specific needs. And Bob continues to lead the charge in making
And as the quintessential family business that provides an award-winning workplace environment for its employees, Nuss Truck & Equipment captured the attention of former President Donald Trump, when the president visited Nuss Truck & Equipment’s Burnsville branch in 2019. Nuss was able to showcase and celebrate the impact Nuss Truck & Equipment has made on the industry and the region at large.
A LOOK BACK: The Nuss Collection officially opened its doors to the public on September 25, 2021. On that day, the Nuss family and Rochester Area Chamber of Commerce Ambassadors gathered for a ribbon cutting ceremony at the Nuss Collection to celebrate.
Photo provided by Nuss Collection
10 | ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE — JUNE 2024
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