What $2 Billion Means to Us and to you The tallies are in. Melaleuca closed out 2017 as its highest revenue year ever. Melaleuca achieved over $2 billion in annual sales. That’s something worth celebrating! Why? Because it means that more lives are being enhanced than ever before. And it makes a statement about our very bright future. We don’t see a dollar as simply revenue. To us, every dollar means so much more. Every dollar in sales represents a smiling customer. Every dollar represents cleaner streams and air. A family with better nutrition. A mother who can stay home to raise her children. Good news from the doctor. Each dollar represents the difference Melaleuca is making in the world. Exponential Growth Reaching the $2 billion annual sales mark is all the more impressive when you consider how it all began. Melaleuca started with a handful of products in a small, rented building with a few eager employees. CEO Frank VanderSloot not only steered the company, he helped fill bottles, fielded phone calls from customers, wrote company brochures, and wrote the company’s monthly magazine The Melagram. It was a small operation, but, like an acorn destined to become a mighty oak, it was taking root. Melaleuca is unlike any other business. In fact, it’s not in line with any other industry. It’s completely unique. Melaleuca was created as a vehicle to change lives. It was designed to be an opportunity for the “little guy” to earn a good income without waiting for someone above him to grant him a promotion. At Melaleuca, your destiny is in your own hands. Our products are like nothing else. We’ve never needed to pay a spokesperson to brag about our products—our customers have done it for us! Frank established the company on solid principles and has always led it that way. That’s the difference. As you can see from Melaleuca’s sales chart, the company’s growth is more than steady—it’s exponential! It took 19 years for Melaleuca’s annual sales to climb to half a billion dollars. It took another eight years for Melaleuca’s annual sales to reach the $1 billion milestone. From that point, it took only five years to reach the next $500 million. Now, 14 months later, we have reached $2 billion. Each $500 million increase takes substantially less time to achieve. We celebrate the closing of our 32nd year with $2 billion in annual sales. Melaleuca’s growth chart is a real example that doing the right things for the right reasons results in unprecedented success. Driven by superior products Melaleuca has a unique relationship with its customer—that’s you. While every company could state that it wouldn’t exist without its customers, that statement is particularly true for Melaleuca. The only way we grow is when one customer refers Melaleuca to another. That’s no easy task considering vitamins, cleaners, and lotions aren’t exactly things people casually talk about. Our products not only need to be superior to the competitors. They need to be so good that they will become a topic of conversation. Our business relies on real customers enjoying far superior products. Success at the Global Headquarters is inextricably tied to your success in introducing new customers to products they will love and order month after month. Success is fulfilling our mission statement: to enhance the lives of those we touch by helping people reach their goals. This number, this $2 billion, just happens to be a numerical representation of the growth, excitement, and activity of those who actively refer others to our amazing products and unique shopping club.
12 MARCH 2018 | MELALEUCA.COM
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