resorts with strong dive programs for kids. Work with trusted partners who prioritize safety and family experiences. If traveling overseas, work with a tour operator to help navigate routes and logistics. With high airfare, many families will stay local, so your shop becomes their escape. Make kids and families your focus this summer. 7. The Bigger Picture: Joy Over Hardship War and fuel costs hurt, but they don’t have to take away the joy of summer. Diving is not just a luxury, it’s bonding, stress relief, health, and adventure. It gets kids off their phones, helps families connect, and keeps older generations active. Certifications like Rescue, Underwater Naturalist, and Wreck Diver can even support college applications. My daughter earned significant scholarships through her diving achievements. So this summer, open your doors to youth. Run camps, contests, and events. Train junior divers. Share stories. Turn “stay home” into “dive local.” You’ll see revenue grow through gear, classes, and travel, and you may help create the next generation of divers. Because BUSINESS EDU continued
once they’re hooked, it’s contagious. That’s the real win.
email Margo
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