TABLE OF CONTENTS SCUBA DIVING INDUSTRY® MAGAZINE • APRIL 2026
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FROM THE PUBLISHER 5
ADVERTISERS 2 Divers Alert Network (DAN) 3 Aggressor Adventures 6 Books by Dan Orr/Best Publishing 7 Bahamas Ministry of Tourism 8 The Dive Shop @ Cape Eleuthera 10 Barefoot Cay Resort, Roatan 11 All Star Liveaboards 12 Alex Brylske’s Book by Reef Smart 13 Visit Cayman Islands | ISDHF 15 Explorer Ventures Liveaboards 17 Dive BVI’s 50th Anniversary 17 Fog-X Mask Defogging Film 18 Clear Story Coach 19 Blue Force Fleet Liveaboards 20 Sea Experience, Ft. Lauderdale, FL 21 Deep Blue Adventures Travel 26 Lita’s All Natural Insect Repellent 26 Family Divers/Kids Sea Camp 29 Diveplanit Travel Planners 33 CORAL Reef Alliance 35 ScubaRadio 37 Stream2Sea Reef Smart Products 38 X-Ray Magazine 39 NAUI 41 Aqaba Blue: Ocean Future Show 48 SSI/Scuba Schools International 49 Scuba Storyteller By Gil Zeimer 49 Dive Industry Young Professionals 50 Scuba Show 2026 West & East 51 Neal Watson’s Bimini Scuba BACK COVER DEMA 53 Level Up, Marketing Minutes & From Behind the Counter Podcasts 54 Article Index
A Voice for the Dive Industry / William Cline
SAFETY 6
The Critical Role of Dive Leaders in Injury Recognition / Dan Orr 12 When Dive Accidents (Utterly) Did Not Have to Happen / Al Hornsby 14 Part 3: Emergency Planning for Scuba Diving Centers / Je ff McNutt RETAILING 18 It’s Time to Stop Talking Shop: Reframing the Language of Scuba / Cathryn Castle Garcia 20 Why Dive Retailers Need a Refresher Course / Brooke Speedy 23 Make Your “Why” the Mission: Turning Ownership into Purpose / Michael Connors & Rachael Connors 24 Under the Big Top - Tips for Planning and Executing Your Tent Sale / Je ff Cinciripino TRAINING 25 Kids Summer Programs That Inspire the Next Generation of Divers / Margo Peyton 27 Training vs. Experience: Why the Di ff erence Matters / William Cline BUSINESS EDU 28 The Global Sport of “Octopush” Can Help You Add More Customers / Gil Zeimer 30 Marketing, Advertising & Promotions For Small Businesses / Terry Cummins, Ph.D. 32 Expanding the Pipeline With Community-Based Programs / Kayla McIntyre TRAVEL 33 Why Trust Wins Travel Sales / Cheryl Patterson 34 Exploring the Top and Bottom of the World / Marty Snyderman 38 Why Europe Deserves a Di ff erent Dive Travel Approach / Peter Symes 39 Australia’s Best Islands for Group Dive Travel / Deborah Dickson-Smith 41 A Group Dive Guide to Fiji / David Prichard & Lily Mak 44 A Group Travel Guide to Europe’s Malta / Christopher P. Weaver & Michael Salvarezza ECO PRO 46 Balancing AI Photography and Conservation in Diving / Alex Brylske, Ph.D. & Marty Snyderman
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