ECO PRO continued
bet is that photographers have used the film they feel will make their images look the way they want them to, so their
reefs or those that have been reduced to rubble by bleaching, pollution, stony coral tissue disease etc? All might be honest, but not all will be used. That’s business and we would be foolish to expect otherwise.
choice of film might saturate colors or enhance certain colors at the expense of others. The use of Ektachrome films was often popular to make less appealing green water take on a bluer ap- pearance. People tended to praise, not criticize, these photographers for the way they went about their work. I don’t think this will come as a great surprise, but it is easy to overlook: When making films, it is common practice for the most highly ac- claimed natural history production companies to add sound effects that were not present at the time a clip or scene was made. The same is obviously true for music. Do we ask for reality or entertainment? And some scenes in “blue
AI is here to stay. My opinion is: in the world we live in some people will use AI in beautifully artistic ways with absolutely no constraints. That’s artistic license. Some will use AI in their images in ways they believe to be ethical, but people’s feelings about ethics differ greatly. Others won’t care or feel like an unnecessary burden is being placed on them.
Some profess that the best path forward is to create an accepted symbol that designates that AI was not used when making an image. But would that mean a photographer could not use Photoshop, Lightroom, or other editing software to produce those images, or only certain tools? If so, which ones? For me, the answers are not black and white. I feel certain there are those who will strongly disagree with my thoughts. They are entitled to. I like to think I am open–minded and my opinions might evolve over time.
Real or AI Generated? (it’s AI)
chip” underwater films are made with captive animals, the use of bait, or footage that was acquired at another time and location to complete a sequence. From a business perspective when advertising, entities “put their best foot forward.” Given a choice do you use images of blooming flowers of those that have lost their petals. Do you expect dive resorts and boats to share images with the vibrant
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ScubaShow_2026.indd 1 PAGE FIFTY | SCUBA DIVING INDUSTRY
19/03/2026 09:15
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