LAKE CITY FLORAL
Meet the Member
Q: Tell us about Lake City Floral. What does your company offer to the Rochester region? A : Lake City Floral (formerly known as Lake Pepin Floral and Gifts) has been Lake City and the Lake Pepin area’s trusted source for high-quality flowers, custom floral arrangements, and gift products for any occasion. We also provide funeral and wedding floral services. Lake City is located right on the Mississippi River about 45 minutes from Rochester and a little over an hour from the Twin Cities making it a great short scenic escape destination especially in the summertime. Q: How did it start for Lake City Floral? A: Lake City Floral was created on a whim when just as the town’s cherished flower shop, Lake Pepin Floral faced permanent closure by its previous owner after a successful 20 years in business run. JoAnn has always had a lifelong dream of owning a flower shop. Madison was also ready to do something new and Tanner was willing to come along for the ride so we made the leap and acquired the business as well as it’s sky-high reputation for excellence and got to work learning all the ropes of owning a flower shop. We had no prior experience and we continue to learn and do our best each day for our awesome community. It has been an overwhelmingly great experience so far. Q: Lake City Floral has been a member of the Rochester Area Chamber of Commerce for two years. What do you find valuable in your membership to the organization? A: The Rochester Area Chamber of Commerce is by far the most effective Chamber in the area in terms of providing an array of beneficial services to members. The reach and endless networking opportunities the organization offers is also amazing and I would highly encourage members to utilize them to their fullest. Lastly, the chamber is a huge advocate for its members and really stands for ideology, including political, that is business friendly. Q: What is a unique fact people should know about Lake City Floral? A: Lake City Floral is a vibrant, family-run business powered by a dynamic trio: Madison, the creative visionary and driving force behind the operation; JoAnn, the nurturing mom whose wisdom and warmth infuse every arrangement with heart; and Tanner, the spirited brother who brings energy and practicality to the mix. Together, we craft stunning floral creations that capture life’s moments—big and small.
Q: What is the outlook for your organization and industry? A: The outlook for the entire floral industry remains challenging and difficult. The industry is very fragmented with flowers in many frequently visited locations people go such as grocery and convenience stores. The products these places provide are typically not to the high quality standards of a true florist. Florists also provide expertise and service that is above and beyond higher frequency locations. It remains very important to support your local florists for your floral needs.
To learn more about Lake City Floral, visit http://lakecityfloral.com
AUGUST 2025 — ROCHESTER AREA CHAMBER OF COMMERCE ADVANTAGE MAGAZINE | 19
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