Proforma Albrecht & Co. Hats Catalog

cost per impression of a $10 Cap 10 ∕ 3 ¢

85% remember the advertiser who gave the cap

3,380 impressions generated by headwear over its lifetime

69% of consumers own a promo cap

33% of men wear their cap weekly or more

56% of consumers keep & wear cap for 1 year or longer

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