A’s Honey Wheat Ale, Island Red Premium Red Ale, Iron Horse Brown--now known as Iron Bridge Brown--and 1772 IPA.” “When we established PEI Brewing Company, part of the thinking was we would launch new beer brands. One of these was Beach Chair Lager, which has become synonymous with PEI Tourism.” “When we established PEI Brewing Company, part of the thinking was we would launch new beer brands. One of these was Beach Chair Lager, which has become synony- mous with PEI Tourism.” Both Jeff and Kevin take their role in PEI’s tourism industry to heart. Kevin Murphy is the principal with Murphy Hos- pitality Group, and Jeff leads the Cavendish Beach Music Festival, a record-setting event that has made the Island a destination of choice for country music fans who consid- ered the event to be one of the best in Canada. “The reality is,” says Jeff, “We have a wonderful tourism product here in PEI: the outdoors, the North Shore, our camping, cottages, water and attractions.” Award-win- ning food and drink are quickly ascending that list. The
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