Boston Brick & Stone - March 2019

THE MASONRY MONTHLY

2005 Lincoln Ave., Pasadena, CA 91103 | 626-296-7700 | www.bostonbrick.com | March 2019

Visit Us Online! 4 Steps to Spring-Clean Your Company Website

What’s New? Blogs, social media widgets, and news pages make your website feel active. But if you aren’t updating these sections, it can make your site — and your company — look and feel abandoned. If you haven’t posted a new blog since 2016 or left your What’s New page totally blank, it’s time to make a plan to regularly update these sections or scrap them entirely. Double-Check Your Domain Don’t let your website domain expire. At best, clients will be taken to some unclaimed page when they type in your website. At worst, someone can snag the domain out from under you. It can happen to anyone. Even Google has had problems with expired domains! Check the status of your domain, set reminders to renew your plan before it expires, or set up auto-renewal so the domain is paid for automatically. You don’t have to redesign your whole website to make it feel fresh. Taking the time to dust off the cobwebs and open the windows can make a world of difference.

When was the last time you updated your website? Not a full overhaul with a new logo or a dynamic interface — when was the last time you checked for broken links or updated your blog? Your website is an important tool to help convert prospects and reach old and new clients, and it should be properly maintained. Here are some simple tips to keep your website fresh. Update Everything Do you have a team members page on your website? Does everyone listed on that page still work for your company? It’s easy to overlook how often your company changes. Update your team members page, check that the contact information is accurate, and add any new products or services. Also, make sure your website matches today’s version of your company rather than the company it was when the website launched. Check for Broken Links There’s nothing as unprofessional as clicking a link on a website only to be brought to a page that doesn’t exist. Beyond being an annoyance for anyone visiting your site, broken links are also bad for your SEO. Depending on the size of your website, you could check all links manually or run Google Chrome’s Check My Links extension. However, if you have a larger website, it’s wise to invest in a professional tool, like Semrush.

-Dave Laverdiere

www.bostonbrick.com |

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