How to Make Sure Your Business Is Evergreen Don’t L t Your Productivity Dip From ‘Unforeseen’ Changes
Your Brand’s Future When planning for your business, you need to consider whether or not there is a market for it in the future — or in the present, for that matter. Conduct research to determine if new technology could emerge that would render your product ineffective. It’s also important to study proposed laws that could potentially compromise your operations. For example, Washington joined about a dozen states earlier this year that require paid sick leave to be awarded to employees. Since it didn’t make headlines, you wouldn’t know unless you made it a mission to be informed. Not complying with laws like these, whether out of defiance or ignorance, could result in penalties and fines. To truly make your business evergreen, you need to be thinking and planning far ahead. Any amount of time spent researching the future of your field is not time wasted. If you don’t plan for inevitable change, your business may fail before it even takes off.
The typewriter, the horse and buggy, dueling to the death for the honor of your lover — some practices just get phased out, often for good reason. Humans are constantly coming up with ways to make our lives as easy as possible. But, as with all progress, that means the old ways are abandoned in lieu of a new fad, and this can happen overnight. Don’t let this happen to your brand. Don’t let “unforeseen” changes in the marketplace sweep your product into the proverbial garbage can. While some things are simply unavoidable, there are certainly some pre-emptive measures a businessperson can take to ensure their innovations stay evergreen. Starting Out Keeping your product relevant for years to come starts with research. At the beginning of your venture, make sure to look into trademarking, even for trademarks overseas. Nothing can derail your brand faster than having to change a product name after working so hard to gain traction. After you think you’ve found the right name, make sure that appropriate domain names are readily available before making your final decision.
MEME CORNER
Everything Popcorn
Everything is the best bagel flavor. This is not a matter of debate. Sprinkle the seasoning on popcorn for a delicious snack that will have people asking, “What does this remind me of?”
Ingredients
• 3/4 cup corn kernels • 2 tablespoons flaky sea salt • 1 teaspoon black sesame seeds • 2 teaspoons white sesame seeds
• 2 teaspoons granulated garlic • 2 teaspoons granulated onion • 1/3 cup canola oil • 4 tablespoons unsalted butter, melted
Directions
1. In a small skillet over medium heat, toast sesame seeds. Shake skillet often and cook until white seeds are golden and fragrant, about 2 minutes. Transfer to a small bowl and add garlic, onion, and salt. 2. In a large saucepan, combine corn kernels and oil. Cook over medium-high heat, covered, until corn kernels start to pop. Once popping, continue cooking and shaking the pan intermittently until popping ceases, about 3–5 minutes. 3. Transfer popcorn to a large mixing bowl. Pour in butter and toss to coat. Finally, add seasoning, toss again, and serve.
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