The Queen's Awards Magazine 2016

016-061_International_trade_Queen's Awards 04/07/2016 09:06 Page 23


Adare International Ltd adare international is an award-winning global marketing services provider, delivering outsourced marketing communications services to some of the world’s most recognisable brands. Working with blue-chip clients, we manage and deliver innovative, integrated marketing activities across global and local markets. Everyone at adare international is delighted to be awarded the Queen’s award for Enterprise in international trade for 2016. Established in 1982 as a UK print management company, we have evolved significantly since then, expanding our service range across the marketing value chain to provide clients with the efficiencies and leverage of a fully integrated marketing solution. Today, we enjoy a strong global market position due to our extensive geographic footprint, strategic client relationships and the unique knowledge and expertise residing within our operational teams. The business has doubled in size over the past four years, with much of this growth from overseas markets. During this time, we have developed a robust infrastructure across Europe, North America, Latin America and Asia Pacific, establishing teams in over 30 countries world- wide, creating 230 new jobs in the process, and expanding our service portfolio to encompass all areas of marketing communications including creative, digital and print services, point of sale materials, promotional merchandise and event management. Our success is built on a true partnership between our UK and international teams. Working collaboratively with clients and suppliers, we harness best practice processes from our UK operation, and couple this with local expertise, a clear understanding of our clients’ objectives and a socially responsible approach to operating in global markets, to ensure successful service delivery in over 40 countries around the world. We work across a number of business sectors; retail, healthcare, technology, travel, leisure and consumer goods. Our focus is on creating complete marketing solutions for our clients; out- sourcing supply chain management, managing compliance, controlling marketing spend and maximising its impact. We proactively work to

Top: Staff at Adare International's HQ in Basingstoke. Bottom left: Interactive client workshops take a collaborative approach. Bottom right: Managing Director, Steve Ueckermann announces The Queen’s Award to the team at the 2016 Annual Conference


Steve Ueckermann, Adare International’s Managing Director, said on winning The Queen’s Award: “We are extremely proud to receive this Award, which is a result of the dedication, expertise and flexibility of our teams, both here in the UK and overseas. In 2011, we identified an opportunity to develop a unique marketing services proposition for the global market and since then, our teams have worked incredibly hard to build a robust, sustainable, international business. Working together, we have established ourselves in every major global market and we look forward to further expansion.”

connects us with a network of 1,500+ suppliers worldwide, and to maximise its effectiveness, the system is automatically translated for local market requirements. It also includes a modular and fully customisable web portal which gives clients direct access into the system, connecting them with live activity tracking, extensive management

information reporting, and a range of other functionality such as on-line ordering and product personalisation. International sales have grown almost tenfold since 2010, and this upward curve is set to continue as we secure significant new business across international markets.

drive process re- engineering and improvement initiatives, and to consider how technology can add value to marketing and promotional campaigns. Innovative marketing technology helps us to manage and deliver clients’ marketing activities effectively across multiple markets. Our unique global procurement platform

ADARE INTERNATIONAL LTD Lilly House, Priestley Road, Basingstoke RG24 9LZ Tel: +44 (0)1256 631 600 p Adare International

Branded merchandise and marketing print are part of Adare's core service offering

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