016-061_International_trade_Queen's Awards 04/07/2016 09:13 Page 51
INTERNATIONALTRADE
Porterhouse Medical Ltd Porterhousemedical is amedical communications company that works with its partners in the pharmaceutical industry to develop and deliver
Joint Managing Director, Brian Parsons said, “We have been successful through a combination of factors, but the main one is the people we employ. At the end of the day it is the people who give an agency its culture and values so we spend a lot of time and energy in getting the right people to join Porterhouse is skilled at developing a range of strategic solutions based on an understanding of both the objectives and issues of our clients, and their stakeholder environment. Elements that might be included as part of a broader tailored solution include: n Advocacy Programs n Satellite Symposia and Congress Activities n Scientific and Value Communications n Advisory Boards and Scientific Messaging n Internal Training Resources us – and to stay with us.” finding solutions
case study: communicating value to payors situational analysis Porterhouse was approached by a large multinational pharmaceutical company with an extensive oncology portfolio. Each product within the portfolio offered patients a range of features and benefits and was used by healthcare professionals at different points along the patient journey. The competitive landscape for each product was also different. These complexities meant that each product had a different ‘value story’. The client’s objective was to furnish its large, rapidly growing internal team with the means to communicate effectively the value story and key messages for each product to the payors within several country’s healthcare systems, i.e. those responsible for making decisions about financial support for a particular product. Porterhouse’s strategic approach Following internal deliberations and discussions with the client, Porterhouse proposed the following services: n A bespoke clinical programme to upskill internal team members and offer practical one-to-one experience in a leading oncology centre n A platform for frank and transparent discussions with leading clinicians to obtain answers to inform product positioning n Identification of key market influencers via stakeholder mapping. outcomes Following the period of consultation and development, the programme was executed to the full satisfaction of the client, who reported: n A confident team with a deep understanding of the oncology patient pathway and the value of each product within the portfolio n Better knowledge of the roles of different clinicians and their appreciation of the value of each of the company’s oncology products n Superior communications with customers and a validated stakeholder engagement strategy. Jon concluded, “This is just one example of the type of tailored solution that we specialise in at Porterhouse, but all our clients can expect the same level of creativity, excellence in execution and professionalism that has become our hallmark – and one of the reasons why we have been successful enough to win The Queen’s Award for Enterprise.”
initiatives to improve people’s lives. such initiatives can range from large multichannel programmes that run over several years to bespoke projects that target a focused and specific requirement. The company has achieved rapid overseas sales growth, from little more than £500k in 2013 to over £2m in 2015, resulting in the receipt of The Queen’s Award in the category of International Trade. Porterhouse was founded in 2002 by Brian Parsons and Jon Hallows and is based in Reading, UK. The company is structured to offer excellence in client services, content design and development, and logistical support, with each client receiving the support of an integrated and dedicated team.
n Video and Multimedia n Market Access Services n Apps andWeb solutions
n Graphic Design and Programming n Publication Planning and Delivery
Joint Managing Director, Jon Hallows said, “We provide tailored solutions to deliver client strategies through multiple channels including editorial, creative, events, digital, strategy planning and market access. Getting the right blend of services to meet our clients’ objectives and exceed their expectations has been key to our success.” PORTERHOUSE MEDICAL LTD 4 Windsor Square, Silver Street, Reading RG1 2TH Tel: +44 (0)118 913 9100 alison@porterhouse.biz www.porterhouse.biz h Porterhouse Medical Ltd I @PorterhouseMed p Porterhouse Medical
The team at Porterhouse celebrates the honour of receiving The Queen’s Award for Enterprise in April 2016
investing in staff The company invests heavily in staff recruitment and development, as reflected in the company’s values, which also speak to passion, entrepreneurship and humour. In addition, the company is going through the Investors in People process and is looking forward to seeing how it rates against its peers in its market sector.
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Porterhouse values focus on passion, entrepreneurship and fun. The sense of family is also an important part of the company’s culture.
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