The Queen's Awards Magazine 2016

016-061_International_trade_Queen's Awards 04/07/2016 09:15 Page 58

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TLC MarketingWorldwide tlc marketing is a global agency providing

loyalty, incentive and promotional reward campaigns. they are just one of a handful of marketing agencies who have won the Queen’s

Alec Johnson, CEO (left) and Nick True, Chairman and Founder (right)

award for Enterprise in international trade. What makes TLC Marketing so successful is their unique approach, a perfect blend of art and science. Their distinctive ‘everyone-wins’model and over 25 years of experience means, the world’s best known brands are able to launch free gift- with-purchase reward campaigns that represent extraordinary value to their customers for a fraction of the cost. Thanks to TLC Marketing’s global buying power, the perceived value of these rewards often far outweigh the purchase value, allowing brands to provide extraordinary customer experiences and prove ROI, for a fraction of price led marketing alternatives. In any TLC Marketing campaign all redemptions up to 100% can be claimed. There is no sweepstake, “chance to win” or competition element – everyone who buys can participate. Steered by an award winning team, the agency fuse sales and marketing together with a creatively led approach, driving innovative concepts that allow brands to outpace the competition. The key to it all is their established networks of partners, happy to trade services or goods for a stream of new customers. In each of its markets TLC Marketing operates the same business model and hold monthly conference calls, (they call hugs) to keep the global team connected.

Levi’s, “Feel the music”, TLC Marketing Australia. Buy one pair of jeans and get two free album downloads with Universal

Growth and The London Stock Exchange list of 1000 Companies to Inspire Britain 2015. Nick True, Chairman and son of original founder comments, “My father had one mantra; be the best at what you do. Back then it was a distant dream to have over 400 staff in 14 markets and have people enjoying our promotions all over the world, but look at us. All this and now The Queen’s Award. I want to thank each and every member of the TLC family. Our international success is a result of our company culture and staff commitment. It is their teamwork and dedication that has brought us this far. My father would be extremely proud. As am I.”

markets as well as winning highly competitive industry awards in the UK, France, Italy and America. Now operating in 14 markets they launched more than 700 campaigns, spanning over 50 countries in 2015. Clients include Clarins, L’Oreal, Unilever, Procter and Gamble, Samsung, Bupa, Continental Tyres, McDonald’s and Levi’s. Globally TLC Marketing are now operating an effective 60% repeat revenue model. Turnover has grown at an average of 20% over the past five years, and this rate is set to continue with higher pro-rata profits down to greater operational leverage. TLC Marketing also runs an award- winning employee share scheme and features in the International Fast Track Top 200 Companies for Overseas

The Queen’s Enterprise Award for International Trade was awarded to TLC Marketing in recognition of their successful growth into the Chinese, Brazilian and South African


Clarins, “Glow inside and out”, TLC Marketing Italy. Award winning product upsell campaign

TLC MARKETINGWORLDWIDE 19, Harcourt Street, London W1H 4HF Tel: +44 (0)20 7725 6000

p TLC Marketing P TLC Marketing

Bupa, “Out of the blue”, TLC Marketing UK. Award winning customer retention campaign

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