The Queen's Awards Magazine 2016

106-130_award_holders_Queen's Awards 24/06/2016 08:25 Page 112

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DCA Design International dCa is one of the world’s leading product

Sensodyne® mouthwash bottle

Since winning The Queen’s Award we have continued our strong growth in all four market sectors and have been recognised by a further 30 international design and product innovation awards. medical and Scientific Our largest sector, medical and scientific, led by Managing Director RobWoolston, has continued to build on its success as one of the world’s leading medical device design teams, following the award winning SoloSTAR® and ClikSTAR® insulin injection pens developed for Sanofi with the successful launch of four more injection devices for Sanofi, all of which have won international awards. One of these devices, AllStar™, is the first reusable insulin injection pen produced by a global company in India. This injection device is targeted at patients in emerging markets and is the product of a rigorous, evidence-based development process undertaken by Sanofi and DCA. The latest insulin pen launch, Toujeo® SoloStar®, has also recently won a prestigious 2015 Chicago Athenaeum Good Design Award. In the last year, our medical and scientific team’s earlier work with Elekta has also been announced. Plans for the commercial release of Elekta’s Atlantic – a high-field MRI-guided radiation therapy system – are in place for 2017, with the first systems incorporating this game-changing technology delivered a year later. In 2012, as part of a wider engagement, we worked with Elekta to create a future vision for the industrial design and usability of the Atlantic system. This extensive project drew on our full service offering. The future vision was informed by a detailed evidence base and grounded with collaborative technical reviews. A body of evidence was collected from visits to numerous treatment sites worldwide, over 90 hours of observations (approximately 360 treatment sessions) and over 50 in-depth interviews with health care professionals, thought leaders and system stakeholders. Consumer Our consumer sector team has also continued to flourish, consolidating its position as one of the world’s premier design teams for FMCG brands and consumer healthcare with a series of successful launches for some of the world’s biggest brands. In the personal care category we were involved in the creation of the new aerosol can for LYNX body spray, helping Unilever successfully engineer a unique sensorial experience for the user in a very high volume, low cost product. This project is an example of a growing list of close collaborations and launches between DCA and Unilever’s deodorant team. In oral care, our team has helped GSK launch a series of award winning products for the Senosdyne and Aquafresh brands including a range of kids’ toothbrushes and mouthwash bottles. Further

design and development consultancies. based inWarwick, england, our client base is global, with international trade accounting for as much as 80% of our turnover. in recognition of this we were delighted and honoured to receive The Queen’s award for enterprise in international Trade in 2012. For the last five decades, we have worked with a broad range of clients to design and develop best in class products that users value every day. You may not have heard of us, but you will certainly be familiar with products we have designed. Iconic and durable products like the Stanley knife, the BT phone box and London Underground’s Central Line trains are testament to the long standing relationships we have built with many leading British companies. However, over the last fifteen years we have become more international in outlook. Much of our growth over this period has come from exporting our expertise in product innovation to multi-national corporations, leading to the creation of a diverse range of market- leading products across our four market sectors of operation: medical and scientific, commercial and industrial, consumer and transport.


work in the household, personal care and consumer healthcare categories has led to a series of launches and award wins for RB (formerly Reckitt Benckiser) brands Veet, Airwick, Mortein and Scholl, for whom we have designed a series of highly successful footcare products. Most recently we have been working with RB’s R&D and Global Design Management teams to create two award winning electronic foot files for the Scholl Velvet Smooth range. Commercial and industrial In our commercial and industrial sector the team has helped Chubb launch a new generation of fire extinguishers – the Chubb FX range. We helped Chubb realise the new range by developing a series of intuitive features focussed on improving the ergonomics of usage, thereby delivering measurably faster deployment times. The new handle and lever were carefully designed and refined using ergonomic insights to ensure optimum grip and comfort in use. The traditional release pin

Scholl Velvet Smooth™

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