Communication tools
Checklist for web writing:
Get to the point fast: Present relevant information early and keep it simple.
Brand names: Remember to use the brand names EEA and Norway Grants on the web.
Short, but sweet: Keep webpages to half the length of a paper equivalent. Long reads should only occur if the text is exceptionally well written. Concise Information: Break up the text using paragraphs, subheadings, and keep the paragraphs short. Write to be found: For search engines to find you, use strong keywords in titles, subtitles, and add hashtags by topics. Text and Photo: Ensure text and accompanying photos correspond and leave a coherent impression. Make sure you always have a good photo accompanying the heading.
Audience: Remember who your audience/target groups are. Are you writing for the general public or experts in your field?
Avoid jargon.
Tips for websites:
Inform other organisations: Remember to inform other organisations involved in the implementation of the Grants about your website or webpage address. Visual elements: Use original content and high- quality photos. Check the EEA and Norway Grants media library for available photos. Engagement: Include elements like embedded tweets, bolded important elements, and videos to engage readers. Evaluation: Regularly evaluate what captures readers’ attention and what can be improved. Consider the timing of your publications to maximise impact. By following these guidelines and utilising the provided website solution, NFPs and POs can ensure their online presence is effective, engaging, and aligned with the overall communication strategy of the EEA and Norway Grants.
Link to lead: Ensure your links lead to active sites and that your links are working.
Be creative: Instead of writing “Read more here,” try for example, “Interested in Poland? Here is a story on how a small team made a great effort in changing unhealthy attitudes towards women.” Always link: It is not given that a reader enters through the front page. Always link to other relevant articles or postings.
Be credible: Keep the content objective.
Active voice: Use actionable language, not passive voice.
Tenses: When possible, write in the present tense to reduce the need for updating.
Fonts and format: Avoid clever formatting, colours, capitals, underlining, or italics.
Be logical: Think like your readers and consider what they need.
Be accurate: Always check your work for mistakes and do not rely too much on the spell-check function of your software. Proofread each other’s texts.
Communication and Design Manual - EEA and Norway Grants
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