Communication tools
Tips for campaign success
Keep it visual: Invest in quality photos and short videos. People scroll fast, your content needs to grab attention quickly.
Use a clear hashtag: A memorable hashtag helps people follow and join your campaign. Use #OurStories and others consistently to build recognition.
Track and evaluate: Set measurable goals before launching (for instance, reach, engagement, traffic, press coverage). After the campaign, review what worked and what didn’t.
Reuse and adapt: A campaign doesn’t have to be a one-off. You can revisit and repackage content for later use, especially for special events, new calls or milestones.
Coordinate early: Cooperation with local Donor State embassies is essential, as joint campaigns with Beneficiary States have proven highly effective. Early coordination ensures smoother collaboration, stronger messaging, and greater visibility. If you plan to join an FMO- coordinated campaign, please inform them in advance to ensure alignment and maximise impact.
Toolkits
When relevant, the FMO will publish ready-made campaign toolkits, including visuals, templates, strategies and guidelines on its website. These are free to use and can help ensure a common look and feel across countries, while saving time and resources. We encourage all our communication stakeholders to actively use these campaigns, adapt them to their local context, and help amplify their reach across channels.
Communication and Design Manual - EEA and Norway Grants
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