Communication tools
Tips on social media
Be friendly and helpful: Seek out interaction with your audience. Encourage them to participate in discussions and answer their questions and comments in a friendly manner.
Don’t feed the trolls: If you get negative comments, give factual responses in a calm manner. For example, if someone alleges a misuse of funds, direct them to a website where they can report it. Remember that abusive, racist and hateful comments should never be tolerated – do not hesitate to block and report such users.
Set goals and evaluate: Take a look at the statistics and evaluate your work. Are you meeting your goals (such as reaching your desired audience, driving traffic to your website, etc.)?
Don’t be afraid to try: Be open to exploring and testing new ideas. Social media is constantly changing so some things that did not work yesterday might work well today.
Communication and Design Manual - EEA and Norway Grants
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