Photo material / Audio-visuals Communication tools Photos, videos and other graphics are powerful tools which bring life to your communication work. Good photos and videos quickly grab people’s attention and can therefore convey key messages to your audience in a fast and efficient way.
Infographics can be useful for conveying complex information in a simple way. Visual content is an essential part of social digital platforms.
The media library
Requirement
For the media library to be a valuable and effective resource, contributions are needed from all those involved in the EEA and Norway Grants — including the Donor States’ foreign ministries, the FMO, Embassies, National Focal Points, and Programme Operators. The media library should highlight the impact and diversity of the Grants. This means prioritising visuals that tell the story of the Grants — particularly images of supported projects in action and the people they benefit. Be mindful of representation and inclusion in your visuals. Consider how gender, race, and other aspects of identity are portrayed. Use images to describe the impact of the Grants — not to stereotype or define individuals.
Programme Operators shall ensure that photo and video material from a selection of projects is uploaded to the media library.
The POs should encourage all project promoters to upload photos and/or videos related to their projects to the media library on a regular basis.
For more information, see the full Media Library Guidance.
Good examples include:
However, not all visuals are suitable for the media library. Please avoid uploading in bulk images that do not add communication value, such as:
High-quality images that show specific projects
Photos that include people and capture human interaction with the project (e.g. visitors in a restored museum)
Generic photos of people sitting in meeting rooms (we already have plenty)
Staged group photos of officials in front of supported projects
Key events such as national and programme launches, closings, or MoU signings
Low-resolution or poor-quality images
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Communication and Design Manual - EEA and Norway Grants
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