Communication tools
Videos Videos are essential for good online communication. In today’s digital and social media-driven world, video content is one of the most powerful ways to tell stories, showcase impact, and engage audiences. Whether for websites, social media, events, or internal presentations, a well-crafted video can significantly amplify your message.
Plan with purpose: Before creating a video, define where and how it will be used, different platforms have different technical requirements and audience expectations. A single video might need several versions: vertical for Instagram Stories, square for Facebook, widescreen for YouTube or websites, TV, presentations etc.
Online resources and freeware: You don’t need a big budget to produce great content. There are many free or low-cost tools and resources available: • Stock libraries for royalty-free photos, videos, and music (e.g. Creative Commons, Pexels, Pixabay, Unsplash) • Editing software for photos and videos (e.g. Canva, CapCut, DaVinci Resolve) • Tutorials and templates to help you plan, shoot, and edit your content effectively Investing time in learning basic video editing and planning will go a long way and can dramatically improve the visibility and impact of your communication efforts.
Use subtitles: The majority of videos played on social media are viewed on mute. Consider placing all important information into on-screen text or subtitles so it does not get lost to the viewer.
Get straight to the point: Grab the viewer’s attention within the first few seconds, otherwise they will tune out. Use your first seconds wisely – do not waste them on overly long intros.
Keep It short and impactful: Attention spans are short. Aim for dynamic, engaging clips that are ideally under 60 seconds for social media. If you have longer content, consider editing it into shorter segments to share in a series or adapt for different formats.
20
Communication and Design Manual - EEA and Norway Grants
Made with FlippingBook - PDF hosting