Publications Communication tools
As with any other communication material, the first question you need to ask yourself is who you want to reach and what you want to communicate to that audience. Once your audience and message are clear, carefully consider which type of printed material best suits your needs.
Produce publications to share a message and have a plan on how they are to be used. This does not only include a clearly defined audience and target group, but also a distribution plan and a vision of how the publication will work with your other communication activities. Short leaflets and fact sheets can be a good option when you want to give a quick introduction to your project or programme or the EEA and Norway Grants in your country. Keep it simple and highlight results and achievements. Consider producing the publication in a foldable pocket- size format which can be printed in the office. This can reduce production costs, and the small format will make people more likely to pick up the publication. Larger publications are more suitable when you want to do an in-depth coverage of your work. This could be a final brochure or a book summarising your programme/project.
Requirement
Remember to use the brand names EEA and Norway Grants in all publications.
Tips on publications
Use pull-out quotes and visual illustrations, such as infographics, to display figures and key facts.
Use sharp, high-quality photos whenever possible.
Avoid jargon. Instead, keep your language simple and to the point.
Avoid cramming in too much text. Adding breathing space will make the information easier to read.
Requirement
Remember to include the relevant EEA and Norway Grants logo(s) and information about the financial support from Iceland, Liechtenstein and Norway in all your printed publications.
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Communication and Design Manual - EEA and Norway Grants
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