Communication tools
Events
Requirement
Organising an event is an excellent opportunity to showcase progress and results of programmes and projects supported through the EEA and Norway Grants. The first step to organising any successful event is to understand who you want to reach and what message you want to communicate. Once you have targeted the right audience and defined what you would like to communicate, it will be easier to find the right format for your event. Organise events that your target audience and/or media will find interesting to attend and deliver a programme that is relevant and memorable. Spend some time thinking of who you would like to invite. Think about your target group(s), how to reach them and what you would like to communicate with. If organised well, the event would ideally raise public awareness and inform participants about the contribution and role of Iceland, Liechtenstein and Norway. The format of the event may vary from a launching or closing event for your programme or project to a conference, workshop, seminar, press conference or a public or press visit to projects, in order to see what the Grant recipients do and how they are working in practice. See the following pages for more tips.
Most entities covered by the Communication and Design Manual, such as the National Focal Points, Programme Operators, Fund Operators and project promoters, are required to carry out a certain number of information activities on progress and impact, according to Annex 3 of the Regulations.
Requirement
Make sure that participants at events you are hosting are made aware that the activities are supported by Iceland, Liechtenstein and Norway through the EEA and Norway Grants, and that the objectives of the Grants are to contribute to reducing social and economic disparities and strengthening bilateral relations with 15 EU countries in the EEA. Remember to include information about the financial support in all printed material and publications (see the section called ‘Publications’ on page 22).
Requirement
The relevant logo(s) should appear on all material.
Communication and Design Manual - EEA and Norway Grants
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