Communication tools
Public events
Tips on events
Make sure you invite journalists, media representatives and others who are involved, interested or important to your programme or project. A short and concise briefing, a debate or an open day at the location of your activity may be a good way of briefing local authorities, civil society representatives or students (or whoever else you are trying to reach). Depending on your programme or project results, there are several options for activities on progress and impact. If your programme or project involves visual elements or improvements to buildings, for example, you may want to invite local residents to come on a guided tour or host an event at your premises. If the results of your programme or project are less tangible, such as research findings or enhanced skills among public employees, you could consider a workshop, seminar, or round-table discussion to share and exchange new expertise and knowledge. An information campaign initiating a debate on the topic could also be an option. For your programmes, you could consider a series of presentations and information events to reach a wider audience throughout the country. If you organise a public event - depending on the message and format - it might be relevant to invite the media. If you do so, carefully consider which media would be most interested and make sure you provide the journalists with sufficient information and help them get in touch with relevant people they could interview (see the sections called ‘Dealing with journalists’ and ‘Press releases’ on pages 27 and 28). Another method of engaging people is to arrange a competition, such as an essay competition for pupils or students, a quiz on social media channels, a photo or drawing competition, or asking for short videos portraying your activities or the relevant issue. The winning contributions could be exhibited online on your website, on social media channels, or even displayed in your offices or any other appropriate place.
Be creative When planning events and activities. Think outside the box! Organise your event as part of a larger event, work together with other relevant organisations or present your programme or project at a festival.
Promote through online platforms Use your website and social media channels to raise awareness of your event. Ask relevant partners and entities to do the same. If it is a major event, consider campaigns on social media to engage people and attract participants.
Promote with Print and Branded Materials Consider producing printed material and/or promotional items. Leaflets and fact sheets can be a good option when you want to give a quick introduction to your work. Remember to include the relevant logo(s) on all material.
Hashtags For major events, use hashtags. Create a short, unique, and memorable hashtag that can be used across all the major social networks. Use the hashtag well in advance, and make sure that the audience knows - and uses - the hashtag! Remember to use the #EEANorwayGrants as well.
Presentations Present your programme or project through an information stand or presentation at other relevant events. Make sure you select managers and key staff with expertise to make presentations at important events. Communicate the programme or project objective and achievements to an interested - and relevant - audience.
Communication and Design Manual - EEA and Norway Grants
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