Communication tools
Press kits
Every project or programme should consider putting together a press kit that includes the range of information and tools outlined in this manual. The press kit should be kept up to date and contain all relevant information in a handy package. Journalists are busy people and appreciate having all the relevant information they need at hand, and the ready-made press kit is also useful for distributing at events organised by the project/programme and at press briefings on specific issues, alongside the press release written for that briefing.
Tips on press releases and kits
Checklist for a typical press kit:
Keep a record of articles or mentions of your organisation, project, etc. (clippings) and put together some basic statistics on your online presence. You should provide some standard explanatory text in the ‘notes for editors’ section at the end of your press release to help place your project in the wider context of the overarching programme.
Project-specific information or fact sheets, including the objective, key achievements and results, and contact information. For convenience, it can be stored on a USB stick and/or made available on a short URL.
Biographies of key personnel in the organisation.
Case studies or showcases that illustrate the work of the project/programme in action.
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Who is funding the programme?
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Who manages the programme?
Brochures, when they do not repeat the content included in the fact sheets.
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What is the main focus of the programme?
• What is the total funding available for the programme?
Press release relevant to the event or briefing.
Basic information about the Grants including at a minimum the donors and main objectives.
Requirement
Include a stock statement at the end of all press releases stating that your project/programme is funded by Iceland, Liechtenstein and Norway through the EEA Grants / Norway Grants. Sample: “The ______ project/programme is funded by Iceland, Liechtenstein and Norway through the EEA Grants and Norway Grants. Their goal is to contribute to a more equal Europe, both socially and economically – and to strengthen the relations between Donor and Beneficiary States. ”. See pages 32-33 for additional general text about the EEA and Norway Grants. Do not stuff your press kits with every communications tool you possess; tailor them to the needs of busy journalists. Keep a digital version of a basic press kit online.
Communication and Design Manual - EEA and Norway Grants
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