Communication and Design Manual
Table of Contents
Introduction .................................................................................................................... 04 Communication guidance ............................................................................... 06 Information and communication requirements .................................................... 07 Communication tools ......................................................................................... 10 Slogan ............................................................................................................................... 11 Websites .......................................................................................................................... 12 Campaigns ...................................................................................................................... 14 Social media ................................................................................................................... 16 Photo material / Audio-visuals .................................................................................. 18 Publications .................................................................................................................... 22 Events ............................................................................................................................... 23 Making news.................................................................................................................... 27 Press releases................................................................................................................. 28 Sharing information....................................................................................................... 30 Boilerplate texts ............................................................................................................ 32 FAQ's ................................................................................................................................. 34 Visual identity .......................................................................................................... 35 Logo(s) .............................................................................................................................. 36 Logo use ........................................................................................................................... 39 Typography ..................................................................................................................... 47 Colours ............................................................................................................................ 48 Grid ................................................................................................................................... 50 Commemorative plaque .............................................................................................. 52 Posters, billboards and roll-ups ................................................................................. 54 Promo material .............................................................................................................. 56 Newsletter ....................................................................................................................... 58 Presentations .................................................................................................................. 59
Publisher: Financial Mechanism Office Editor: Gunnar Hörður Garðarsson Design: Meijer + Walters
Communication and Design Manual - EEA and Norway Grants
3
Made with FlippingBook - PDF hosting