Introduction Communication and Design Manual
Purpose of this manual: This Communication and Design Manual has been prepared by the Communication Unit of the Financial Mechanism Office (FMO), which acts as the secretariat of the EEA and Norway Grants. The manual is a practical tool for everyone involved in the Grants, providing guidance on effective and strategic communication in line with the regulatory requirements. for the Donor States, and highlights opportunities for cooperation and partnerships. It also supports efforts to address key challenges in the Beneficiary States that reflect the priorities of the Grants, including climate change, social inclusion and democratic resilience. These efforts contribute to the shared goal of working together for a green, democratic and resilient Europe. Communication is a key part of this joint effort. It promotes transparency, raises public awareness, ensures visibility The EEA and Norway Grants represent a financial contribution from the Donor States: Iceland, Liechtenstein and Norway. The objective is to reduce social and economic disparities in Europe and to strengthen cooperation with the 15 Beneficiary States. Since the Grants were established, thousands of projects and programmes have been implemented, delivering tangible results and building lasting partnerships.
The manual includes: •
An overview of communication requirements based on the Regulations on the implementation of the EEA and Norwegian Financial Mechanism 2021 to 2028, with a focus on visibility, transparency and results. This includes the obligatory requirements set out in Article 1.7 on visibility and Chapter 3 on information and communication. • A clear outline of roles and responsibilities in communication, specifying what is expected from each actor involved in the Grants, from the Donor State to project promoters. • Strategic advice and practical tips for planning and delivering effective communication across a wide range of channels, including social media, websites, publications, events, press activities, campaigns and visual storytelling. • Detailed technical guidance and requirements on the correct use of logos, visual identity, commemorative materials and other branding elements, with templates and examples to support consistency. • Practical tools and checklists to assist with everyday communication tasks, such as writing for the web, managing events or developing printed materials.
Disclaimer
In addition to guidance and best practices, this manual contains detailed communication requirements as foreseen in Article 3.1.3 of the Regulations. It also contains references to and interpretation of other provisions in the Regulation. In case of a discrepancy between provisions in the Regulation and the contents of this Manual, the Regulation shall prevail.
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Communication and Design Manual - EEA and Norway Grants
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