Communication and Design Manual
What to communicate All stakeholders have a responsibility to ensure clear and consistent communication about the EEA and Norway Grants. This includes: • The purpose, common values and priorities of the EEA and Norway Grants, including the shared goal of reducing social and economic disparities and working together for a green, democratic and resilient Europe. This manual is intended for everyone involved in the development, implementation and management of EEA and Norway Grants projects and programmes. All participating entities share responsibility for carrying out information and communication activities, and are expected to follow the guidance and requirements set out in this manual. Who is it for? To achieve the best results and value from communication activities, it is important that all partners involved in the EEA and Norway Grants communicate in a consistent and coordinated way.
Regulatory requirements The obligatory requirements for communication activities are outlined in the Regulations on the implementation of the EEA and Norwegian Financial Mechanism 2021 to 2028: • Article 1.7 : Visibility • Chapter 3 : Information and Communication These requirements must be taken into account when developing communication strategies and plans, and when managing communication activities. All communication materials related to the EEA and Norway Grants must comply with the standards set out in this manual. The term “EEA and Norway Grants” 1 is the official brand name of the financial mechanisms and should be used in all communication. Communication objectives Our communication objectives should always support and contribute to the achievements of the two overall objectives of the EEA and Norway Grants: 1. Reduction of economic and social disparities in the European Economic Area 2. To strengthen bilateral relations between the donor countries and the beneficiary countries Where can I get more information? National Focal Points, International Partner Organisations, Programme Operators, Fund Operators and Donor Programme Partners should contact the Financial Mechanism Office (FMO), the secretariat of the EEA and Norway Grants. Email: info-fmo@efta.int Project promoters and Donor State project partners should
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The added value of cooperation , highlighting partnerships and exchanges between entities in donor and beneficiary countries.
• The role and contributions of the Donor States: Iceland, Liechtenstein and Norway.
• Funding opportunities , calls for proposals and partnership options available under programmes and projects. • The activities, achievements and impact of supported programmes and projects, especially through storytelling and visual material that makes results tangible and accessible to a broad audience. Communication should always be accurate, transparent and tailored to the intended audience, whether that is the general public, media, civil society, local communities or other stakeholders. This manual provides practical guidance to help ensure that key messages are delivered clearly and consistently.
contact the relevant Programme Operator. Visit www.eeagrants.org for contact details. Let the public know
Informing the public about how to apply for funding and what has been achieved with the support of the EEA and Norway Grants is essential for transparency and accountability. It also creates opportunities to share best practices and continuously improve projects and programmes.
1 "EEA Grants" for Greece and Portugal.
Communication and Design Manual - EEA and Norway Grants
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